As part of “Beer Fest, Fear Fest,” consumers are tasked with holding a full glass of beer through a series of jump scares.

Originally posted on September 28, 2023 @ 11:40 am

The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.

Originally posted on September 27, 2023 @ 11:41 am

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn. 

Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

Originally posted on September 28, 2023 @ 10:40 am