The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on tactics like AI and retail media.
Tech-Driven Transformation: How Modern Tools Elevate Business Writing
Modern times often require modern solutions. In the past, we could perform business writing by following examples of other pieces and still put a lot of effort into creating a unique one. Today, modern tools change everything. From online grammar checkers, plagiarism detectors, AI tools, and collaboration documents, we can take business writing to a […]
Ad-supported media engagement slips as consumers cut back, report finds
PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.
Originally posted on April 10, 2023 @ 12:41 pm
Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years
The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.
Originally posted on January 13, 2023 @ 12:40 pm
Omnicom strengthens sports ties with Dark Horses acquisition
The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals.
Originally posted on April 10, 2023 @ 11:41 am
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