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Originally posted on October 24, 2022 @ 8:40 am

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Originally posted on October 24, 2022 @ 8:40 am

Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. In fact, there are many worthy Sprinklr competitors and alternatives that offer features or pricing plans that may be more suitable for your business needs.

To help you find the right solution, check out this list of the top ten Sprinklr competitors. Each platform’s features, as well as its pros and cons, are outlined below.

Magic happens on social media when the right stories are heard and the right conversations are started. The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation.

1. Hootsuite

Try for free

Hootsuite is a comprehensive social media management tool that makes it easy to schedule posts, monitor conversations, and measure performance across all major social media networks.

It also offers a range of features designed to help teams collaborate and stay organized, such as team dashboards, task assignments, custom approvals, and automated workflow processes.

Hootsuite also features a suite of new AI tools, such as the OwlyWriter AI social media caption generator, username generators, employee advocacy calculators, and so much more.

Some of them are free and don’t require a Hootsuite user account! Check out Hootsuite’s free AI tools here.

Good for:

Businesses of all sizes (including small businesses, enterprises, franchises, and agencies) and freelance social media managers
Planning, scheduling, and publishing content
Creative content creation
Monitoring and engaging with conversations and mentions
Approval workflows and compliance
Social reporting, optimization, and analytics
Competitive analysis and benchmarking
Monitoring and managing all social media accounts in one place

G2 reviewers say compared to Sprinklr, Hootsuite is:

Easier to set up
More usable
Offers better admin features

Pricing:

Professional: $99/mo billed annually.
Team: $249/mo billed annually.
Business: $739/mo billed annually.
Enterprise: Flexible pricing based on business needs.

Looking to do more with less? Hootsuite is 3x cheaper than Spinklr and comes ready to use right out of the box with a user-friendly interface and a simple yet customizable dashboard. Try Hootsuite free for 30 days.

2. Meltwater

Source: Meltwater

Meltwater is a media intelligence platform that helps businesses track and measure online conversations, uncover insights, and monitor brand mentions. Meltwater also offers social media management tools like scheduling and publishing posts.

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up.

Good for:

Small to medium-sized businesses
Media monitoring and social listening
Uncovering brand insights from conversation data
Advanced data filtering
Competitive landscape analysis

Pricing

Meltwater does not publicly display its pricing and did not respond to requests for comment. But, according to Prowly, Meltwater costs between $6,000-$8,000 per year.

3. Brandwatch

Source: Brandwatch

For those looking for a data-driven Sprinklr competitor, Brandwatch is the perfect choice. This powerful platform scours social media data to deliver actionable insights in minutes. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Hootsuite Enterprise customers can leverage the Brandwatch integration within their existing Hootsuite dashboard, opening up the ability to anticipate trends, measure campaigns, and take action in a single platform.

Good for:

Agencies, mid-size businesses and enterprise companies
Discovering relevant data from social trends
Industry-leading features for segmenting and analyzing data
Advanced sentiment analysis
Competitive benchmarking and reporting

Pricing

Pro: $800 per 10,000 mentions
Enterprise: $3000 and up for unlimited mentions

4. Sprout Social

Source: Sprout Social

Sprout Social is a social media management software designed to help brands build a smart social media presence. It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting.

Good for:

Mid-sized businesses and enterprise
Publishing and posting social media content
Analyzing and optimizing campaigns
Monitoring brand mentions and conversations

Pricing:

Standard: $249/mo, add $199 for each additional user
Professional: $399/mo, add $299 for each additional user
Advanced: $499/mo, add $349 for each additional user

5. Zoho

Source: Zoho

Our next Sprinklr competitor is Zoho. Zoho offers a social media management platform, CRM, conversion rate optimization (CRO) suite, email marketing platform, an e-commerce platform, and more.

While comprehensive, access to Zoho’s suite of products is pay-per, meaning users may need to purchase multiple services to access the features they want. The interface is also somewhat cluttered and may take some getting used to. Users have also reported issues with account linking, tracking UTM parameters, and getting clear answers from the Zoho support team.

Good for:

Small to medium businesses and enterprises
Content creation, publishing, and scheduling among teams
Brand monitoring and social listening
Social advertising and campaign planning

Pricing:

Each Zoho feature is billed separately, but here’s a quick breakdown of some popular features.

Zoho Social Premium: $50/mo billed annually
Zoho CRM: $71/mo billed annually
Zoho Commerce Professional: $75/mo billed annually
Zoho Email Professional: $6/mo for 20 users, billed annually

6. Buffer

Source: Buffer

Small to midsize businesses looking to manage their social media presence may be familiar with Buffer. Buffer provides a straightforward way to schedule, publish, and analyze content across multiple networks from one central dashboard.

Buffer is a great option for those just dipping their toes into the world of social media management. Still, those looking for more advanced features, such as live team collaboration and enterprise features, may need to look elsewhere.

Good for:

Small to midsize businesses
Content planning and creation
Scheduling and publishing content across multiple networks
Analyzing post performance and tracking engagement metrics

Pricing:

Free Plan: Free for up to three channels
Essentials Plan: $6/mo for one channel, plus an extra $6/mo for each channel added
Team Plan: $12/mo for one channel, plus an extra $12/mo for each channel added
Agency Plan: $120/mo for ten channels, plus an extra $6/mo for each channel added

7. Later

Source: Later

Later is a Sprinklr alternative that helps you plan, publish, and analyze content in advance for different social media networks. Later uses a simple drag-and-drop interface, making it easy to schedule a month’s worth of content in minutes.

Good for:

Small businesses
Planning, scheduling, and publishing content
Seeing how your content looks in a visual feed
Analyzing post performance and tracking engagement metrics
Link-in-bio features

Pricing

Growth Plan: $40/mo for three social sets and three users
Advanced Plan: $80/mo for six social sets and six users
Scale Plan: $200/mo for fifteen social sets and ten users
Extra social sets and users add $15/mo each

8. KAWO

Source: KAWO

Businesses looking to succeed on Chinese platforms may want to consider KAWO, China’s leading social media management tool. It is dedicated to building the most user-friendly software platform to empower marketing teams on Chinese social media channels such as WeChat, Weibo, Douyin and Kuaishou.

KAWO provides invaluable expertise in local regulations and customer insights and offers features such as content planning and scheduling, team collaboration, reporting and analytics, and AI-driven optimization. Hootsuite users can leverage the KAWO app directly from their dashboard, allowing them to collaborate easily on Chinese social media channels.

Good for:

Businesses looking to succeed on Chinese social media channels
Content planning and scheduling
Team collaboration, reporting and analytics
AI-driven optimization

Pricing:

KAWO CORE: Around CAD 6,000 annually, or $500/mo
KAWO CORE+: Around CAD 12,000 annually, or $1,000/mo
KAWO w/ Hootsuite: Free for Hootsuite users

9. Canva

Source: Canva

Wait a second… Canva is a Sprinklr competitor? Yes! Canva is best known for its graphic design capabilities, but did you know that Canva Pro also includes a social media scheduler and planner? It currently has posting capabilities for Facebook, Instagram, Twitter and Linkedin.

Of course, Canva Pro does not offer the same breadth of features as Sprinklr or any of its other competitors–it’s mainly focused on graphics and design. Still, it can be a great tool for businesses who want an easy way to schedule their Canva designs on social.

Canva is also a permanent feature of the Hootsuite dashboard, and you can access Canva templates directly from Hootsuite Composer. Or, integrate Hootsuite and Canva through the Hootsuite Apps database.

Good for:

Small businesses and digital agencies
Creating visuals for social media
Scheduling Canva-made posts on Facebook, Instagram, Twitter, and LinkedIn
Tracking simple engagement metrics like clicks, comments, and likes

Pricing:

Canva Pro: $16.99/mo for one user.

10. HubSpot

Source: HubSpot

Like Sprinklr, HubSpot is a customer relationship management (CRM) platform offering social media scheduling functions. HubSpot Marketing Hub is a robust platform that provides users with access to an entire suite of marketing tools, including email automation, analytics, reporting, and more.

Users of HubSpot Marketing Hub often say it’s easier to use than Sprinklr and note that HubSpot provides superior customer service. Yet, the content calendar, content creation, and shared inbox tools in both tools lack depth when compared to dedicated social media management products.

Good for:

Small to medium-sized businesses
Social media publishing and campaign planning
Approval workflows
Campaign optimization

Pricing:

In terms of pricing, HubSpot is similar to Sprinklr, ringing in as one of the most expensive tools on our list.

Professional: $1,034/mo
Enterprise: $4,700/mo

How to pick the best social media tool for you

When choosing a social media management tool, there’s no one-size-fits-all solution. You’ll want to consider the size of your business, budget, and goals when deciding.

For example, if you’re an individual small business looking for an easy-to-use platform with basic features at an affordable price tag, Buffer might be the right choice. On the other hand, if you’re a larger organization looking for more advanced features and functionality, tools like Hootsuite might be better suited for your needs.

It’s also important to consider whether you need access to international networks such as WeChat and Weibo. In that case, KAWO might be the Sprinklr alternative for you. And, if you’re looking for a platform to do more than just scheduling and analytics, then HubSpot or Canva could be good options.

Here are a few things to keep in mind as you start shopping around:

Team member access: Many of the tools listed above charge by the user. So, consider how many people on your team will need access and how they’ll use the platform. Approval workflows, editing options, and team collaboration features should also be taken into account.
Features: Make sure the tool has features that match your goals and objectives. Consider factors such as ease of use, customer support, analytics and reporting, paid advertising tools, integrations with other systems, and more.
Supported social networks: Check that the tool supports the networks you want to use. Tools like Canva are limited to the major networks, while others like Hootsuite and KAWO offer support for more niche networks.
Scale: The best social media tools grow with your brand. When choosing a Sprinklr alternative, consider whether the solution offers plans that scale with your business. How much will it cost to add new users? How about more social sets or additional features?
Price: Lastly, consider your budget and explore different pricing models. Most tools, like Hootsuite, offer a free trial, so you can try before you buy. If you can’t try the tool first, get in touch with the brand’s customer support team to see if you can get a live demo.

FAQs about Sprinklr alternatives

Who is the competitor for Sprinklr?

Sprinklr’s top competitors include Hootsuite, Zoho Social, Meltwater, and Sprout Social. Each platform offers social media planning, scheduling, and publishing features, but Hootsuite remains a top contender when it comes to features and price.

What is Sprinklr best for?

Sprinklr is best for enterprise businesses with large teams who need a comprehensive suite of social media management tools, including content planning, post scheduling, team collaboration, analytics, reporting, and more.

Sprinklr’s price range makes it out-of-range for most small to medium-sized businesses, and even enterprise brands may feel its pricing to be high compared to other competitors of Sprinklr.

Hootsuite is the Sprinklr alternative that’s cheaper, easier to use, and packed with more tools to help you reach — and exceed — your goals online. See it in action.

Get started

The post Top 10 Sprinklr Competitors & Alternatives [Comparison] appeared first on Social Media Marketing & Management Dashboard.

Originally posted on July 13, 2023 @ 1:41 pm

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation.

Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients.

You already know how helpful social media can be for brand awareness and engagement: today, we’re digging into just how marketers can use platforms like Facebook, Tiktok, Instagram, and LinkedIn to generate sales leads.

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers.

Ready to use social media marketing to generate and nurture quality leads? Welcome to Social Media Leads 101. Class is in session.

What are social media leads?

Social media leads are potential future customers.

Any time you collect information from a social media user that will allow you to follow up with them, you’ve just snagged yourself a new lead.

Maybe that’s just their name, maybe you’ve got an email address or some info about their employer. If you have a way to contact and connect with a potential client on social media, congratulations: you’ve scored a social media lead.

Source: Facebook

What is social media lead generation?

Social media lead generation is any activity undertaken on social media that allows you to collect new leads.

That could mean creating great content to attract new followers. It might mean spending a few bucks on targeted ads. Whatever you’re doing that pulls in that all-important contact info for reaching potential future clients: that’s social media lead generation. (We’ll dig into some more specific ideas for social media lead generation efforts below, stay tuned.)

Social media lead generation is the first stage of social media selling. Lead generation is followed by:

Social media lead nurturing This is the act of building relationships with those potential customers.
Social media lead conversion This is the stage of social media selling where you finally close the deal and make that sale.

13 social media lead generation tactics to try

Want to use social media to generate sales leads? Here are 13 ways to attract new potential customers with social marketing techniques.

Optimize your profile

Your social media profile should be a one-stop shop for social media users to learn about what you do and hopefully get inspired to follow you or click through to your website.

Here are 10 tips for crafting the perfect social media profile, but the TLDR of it all is: do what you’ve gotta do to make a great first impression.

Make sure your profile is filled out completely with your relevant business description (make it keyword-heavy to optimize that social SEO!) and that you’ve got a working URL that directs people to a compelling landing page.

Pro tip: use a UTM code to track click-throughs on your social media profile. More on using UTM for performance tracking here!

Schedule posts for the right time

It’s going to be pretty tough to dazzle potential clients if they never see your content. Scheduling your posts to go live at the right time is critical to generating social media leads (and engagement in general).

Use a scheduling tool like Hootsuite to ensure your posts are going up at the right time to capture your audience’s attention.

Create clickable content

The best way to attract sales leads is to offer something of value — on social media, that means posting compelling, clickable content.

Every time you craft a hilarious video, a beautiful infographic, or a thought-provoking essay caption, you’re putting out the bait to lure in potential future clients. Don’t you want to watch this video of ceramicist Rachel Saunders pouring coffee on repeat? And then maybe one day, buy one of these sick mugs?

To really collect sales leads, though, you aren’t just trawling for views. You want to earn new followers, comments, and click-throughs. These are metrics that will give you the info you need to target specific users in phase two of the social selling game: nurturing your leads.

Here are a bunch of ideas to get you started creating high-engagement posts.

Customer testimonials

Intrigue your potential customers with stories from your past or current customers. Share client testimonials, user-generated content, and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with.

For instance: look at this real-life person wearing Franc’s workout wear! It always makes a product a little more appealing when you can see someone (even a stranger) using it happily in the wild, no?

Design user-friendly landing pages

Once you’ve actually convinced someone to click through to your website, it’s make-it-or-break-it time. If you’re lucky, they’ll carry on to actually make a purchase or book your services (awwww yeah) — but, really, at this stage, just collecting some contact info is a win.

Have a landing page that gives visitors an opportunity to submit their contact info to learn more. Maybe it’s literally a form that says, “Submit your contact info to learn more!” but this can also be a newsletter sign-up or a prompt to access gated content.

Clicking through from the Instagram profile to the homepage of Circle Wellness Spa offers a clear call to action, inviting visitors to “Join the waitlist” for its thermal spa experience. Doesn’t get much more user-friendly than that. (And now we sit back… and wait.)

If you’re exploring social media ads (more on that next!), tracking pixels are another way to turn a lead’s landing page visit into an info-gathering experience.

Targeted ads

Social media ads are a great way to generate leads, particularly because social media platforms allow super-specific demographic targeting. You can share your amazing pitch with a hyper-segmented audience — ideally, the people most likely to buy from you.

Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info.

With a Facebook lead ad or Instagram lead ad (both built using Meta Business Manager), you can prompt viewers to fill out a contact form… and Facebook will pre-populate that form with users’ information. In just a few taps, you’ve got a rock-solid lead for your biz.

Source: Facebook

LinkedIn Lead Gen forms also help collect quality leads with pre-filled lead forms in message ads and sponsored content.

Source: LinkedIn

TikTok’s new lead generation ad objective helps social media managers easily collect info, too. A prompt allows ad-viewers to learn more about your business, answer your questions, schedule an appointment, or share contact information with you.

Source: TikTok

Social listening

Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry. (Hootsuite’s Streams feature makes this super easy and compiles all this intel from all of your social platforms in one place.) By keeping an eye on the conversation out there on the world wide web, you’ve got a chance to spot potential clients.

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. The next time someone complains on Twitter that the shoelaces of their New Balances are too long, you can swoop in and humbly suggest your product as an alternative. (Or something more subtle: you do you.) That cranky Tweeter is officially your newest social media lead. Mazel tov!

Offer incentives

Information is a valuable thing — why should anyone want to give it to you for free? A trade, on the other hand, is a whole different story.

Offer up an incentive for someone to share their contact info with you, and you’ll find yourself awash in the email addresses of potential customers. A real “you scratch my back, I’ll scratch yours” sort of deal.

This works especially well for referral campaigns, where you encourage existing customers to share your brand with their friends and family in return for a discount.

There are plenty of different things you can consider offering in exchange for content info:

Social media contests (here are 12 creative social media contest ideas to try!)
Gated content (like this McKinsey report!)

Discount codes or special offers
Webinars
Newsletters (like WealthSimple’s)

Whitepapers or research documents
Exclusive thought leadership

Use social media chatbots

Offering great customer service is sort of Business 101. And in this day and age, that means offering great social media customer service, too.

What does this have to do with lead generation strategy? Customer service encompasses the way you treat your future customers, as well as your current ones: you’ve got to be ready to help curious would-be shoppers the second they reach out. Anyone who sends you an exploratory message, after all, is a lead just waiting to be nurtured.

Of course, no matter how extremely online you and your employees are, there’s no way to offer instantaneous, 24/7 support… without a little help.

Conversational AI chatbots can fill that gap and help you help others. Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. With the help of ol’ Botty, this future customer gets an efficient, positive customer service experience, and you collect a contact you can use for future social selling.

Personalize your pitch

Personalization is a powerful thing. Seventy-one percent of consumers expect personalization in their interactions — no wonder that the global revenue affiliated with customer service personalization software is about to surpass $9 billion.

Many social media platforms offer personalization functionality for targeted ads. After all, they’ve got the names of all their users right there for the taking: it’s simple for the ad-building robots to plug those right in. (Just look at that sweet personal note from the ModCloth Facebook Messenger Bot in the example above!)

And when Jerome sees an ad in his feed that says, “Hey Jerome! Are you ready to try our new brand of direct-to-consumer margarine?” he’ll probably feel pretty special. (And isn’t that really what social selling is all about?)

Source: LinkedIn

Host a livestream event

A social media livestream is an exciting and engaging way to connect with your followers (or lookie-loos) — no big expensive venue required.

Whether you’re hosting a Q&A or a behind-the-scenes tour or putting on your own masterclass, livestreams are a great way to offer educational value or entertainment in an interactive way.

Use the livestream to plug your other products and services, direct viewers to a sign-up form to “learn more,” and encourage newcomers to follow you to learn even more.

Sponsor content creators

To reach a bunch of new leads at once, consider teaming up with a social media content creator.

Whether it’s an organic partnership or a paid one, tapping into another channel’s audience is a great way to spread your message further… and hopefully earn some new, concrete sales leads in the process.

Dive into analytics

Your social media analytics offer candid insights into how things are going over there in social media land.

What posts are garnering comments? What are people saving? How many new followers are coming in? Who has clicked through on your profile link to your website… and did they sign up for access to your gated 2023 Report on the Caramel Corn Industry?

Learning what’s working (and what’s not!) is key to generating social media leads. Use your social media metrics to get smarter about your content planning so you can pull in more followers — each one a potential sales lead.

How to track leads from social media

When you buy a magazine ad or place a billboard on the side of the highway, there’s no real way to measure how many people saw it… and if they did see it, there’s no way to know whether that inspired them to patronize your business.

With social media selling, that is not the case at all. With the right tools, it’s possible to see exactly how many leads you’ve collected on social media each day (or week or year).

UTMs

UTMs are special tracking tags that you can add to the end of a URL. Use these strategically as you share links to keep track of where traffic is coming from.

For instance, make one UTM for Twitter and another for Facebook. These unique codes will help identify which website visitors came from where. Learn more about UTMs here.

Web analytics

Use Google Analytics or your website’s back-end analytics software to check just where traffic is coming from. Are you getting a spike from Youtube, or are all the people visiting your “Book an appointment!” page coming from Instagram?

Track engagement

When you measure interaction with any given post, you’re getting a quantitative look and just how successful your messaging is… which ultimately is the first step in driving your audience down that sweet ol’ sales funnel to conversion.

Track comments and likes: these show that your content resonates and inspires followers to react. Shares and saves are valuable, too, indicating that your audience finds your content helpful. Of course, click-throughs are another form of engagement too — and a move in the right direction through the sales funnel.

Ask “How did you hear about us”

OK, it’s a little old-fashioned, but hear us out. If you want to know where your leads are coming from, maybe just… ask?

When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?” Similarly, you can ask this at the final stage of the sales process too, once you’ve got their cold hard cash in hand.

What are the best social media platforms for lead generation?

The best social media platform for lead generation really depends on your particular business and your particular audience. It’s a boring answer. We get it. But it’s true.

TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z. It’s a platform with plenty of opportunity for discoverability and one where users are actively looking to engage with brands and seek shopping recommendations.

But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. The users here are middle managers and decision-makers. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. (See more LinkedIn stats here.)

Of course, if you’re just anxious to reach the most people humanly possible, Facebook is going to be your best bet — it’s currently the most popular social media platform in the world, with an audience of 2.9 billion.

Long story short: if you’re looking to compile sales leads via social media, you’re going to need to figure out first just who your target audience is, and where they’re hanging out online. Here’s our guide to determining your social media target market.

Once you’ve figured out your key outlet (or outlets), you’ll be ready to engage with your target audiences using the proper tropes, etiquette, and best practices — and ultimately pull in that all-mighty contact info.

Best social media lead generation tools

Hootsuite

One of the best things about an all-in-one social media dashboard like Hootsuite is that you can juggle all of your social media platforms in one place. You can be hunting for leads across LinkedIn, Facebook, Twitter, and beyond, in one easy-to-navigate tab.

Hootsuite is also great for…

Scheduling posts designed to generate leads
Generating UTMs for tracking the performance of posts
Analytics to help understand what’s working and what’s not
Responding and messaging sales leads (and offering seamless customer service) with the Hootsuite Inbox tool

Source: Google Analytics

Google Analytics

It’s the OG website analytics tool, able to provide data about exactly where leads on your website have come from. Want to know which social media platforms are driving the most traffic to that newsletter signup form or which post is responsible for a burst of activity on your “Learn more” landing page? Google Analytics will show you the sources for all your website visitors.

Source: MailChimp

MailChimp

What can you offer someone in exchange for their contact info? A newsletter is a pretty good one (and MailChimp is a fave newsletter-building tool). You get a chance to grab their attention right in their inbox regularly, they get delicious new content to feast on. Seems like a pretty good deal to us.

Use your social media accounts to direct users to sign up for this exclusive correspondence and watch those emails come rolling in.

Social media lead generation statistics

The most important number to keep in mind as you’re on your social selling journey is that 4.74 billion people worldwide are active on social media. That’s… a lot. It’s also a number that confirms just why social media is such a powerful tool for lead generation.

77% of people discover new products on social media
62.3% of Instagram Users follow or research brands and products; 54.9% of Facebook users say the same.
49.2% of social media users worldwide log on to learn about brands and see their content
Social media platforms gained 190 million active users in 2022 alone
27% of internet users use social media platforms to find inspiration for things to do and buy, while 26.2% are seeking products to purchase
70% of shoppers look for their next purchase on Instagram
37% of Facebook users will make a purchase on the platform in 2023
More than 200 million Instagram users visit a profile at least once a day, and half of people say they use Instagram weekly to shop
87% of viewers trust Youtube creators to give trustworthy recommendations

For more compelling numbers about social selling, check out this comprehensive post with more than 160 social media statistics that matter to marketers in 2023.

FAQs about social media lead generation

What are social media lead-generation companies?

There aren’t really companies exclusively for social media lead generation. You’re on your own, kid!

In the sales world, generally speaking, “lead generation companies” collect consumer data to sell to other businesses. They’ll sort these leads into different categories so they can sell specific, relevant contacts to you.

However… companies and products exist to help you collect or reach social media leads. Social media platforms themselves sell a type of ad specifically designed for lead generation.

Companies like Hootsuite can help you generate leads with tools that make outreach, monitoring, and tracking efficient and effective.

What is an example of lead generation?

An example of lead generation on social media would be creating a post on LinkedIn that drives people to a contact-info collection form.

Another example? Buying a lead-generation ad on Facebook that was targeted at a specific demographic, with a call-to-action to share their contact info.

How do you nurture leads on social media?

Nurturing leads on social media is the act of fostering positive relationships with your leads. These are potential customers: people who haven’t necessarily spent any money with you but might one day if you treat ‘em right.

Nurturing a lead means building a relationship, either one-on-one or with the public content you share with all your followers.

Create engaging content with value. Cultivate community and encourage interaction. Answer questions and respond to all comments (pro tip: use Hootsuite’s Inbox tool to make sure you never miss a message).

Social listening is another important tool for nurturing your social media leads. Set up streams to monitor relevant conversations so you can participate meaningfully and authentically when appropriate.

In other words: be a good friend who’s fun to be around. No one likes a pushy salesperson. Nurturing a lead is all about building a relationship and a positive reputation so that when the time does come for that lead to drop some dough, you’re top of mind.

Explore more advice for community engagement and offering great social media customer service here.

Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

Get Started

In the sales world, generally speaking, “lead generation companies” collect consumer data to sell to other businesses. They’ll sort these leads into different categories so they can sell specific, relevant contacts to you.

However… companies and products exist to help you collect or reach social media leads. Social media platforms themselves sell a type of ad specifically designed for lead generation.
Companies like Hootsuite can help you generate leads with tools that make outreach, monitoring, and tracking efficient and effective.”
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Another example? Buying a lead-generation ad on Facebook that was targeted at a specific demographic, with a call-to-action to share their contact info.”
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“@type”: “Question”,
“name”: “How do you nurture leads on social media?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Nurturing leads on social media is the act of fostering positive relationships with your leads. These are potential customers: people who haven’t necessarily spent any money with you but might one day if you treat ‘em right.

Nurturing a lead means building a relationship, either one-on-one or with the public content you share with all your followers.

Create engaging content with value. Cultivate community and encourage interaction. Answer questions and respond to all comments (pro tip: use Hootsuite’s Inbox tool to make sure you never miss a message).

Social listening is another important tool for nurturing your social media leads. Set up streams to monitor relevant conversations so you can participate meaningfully and authentically when appropriate.

In other words: be a good friend who’s fun to be around. No one likes a pushy salesperson. Nurturing a lead is all about building a relationship and a positive reputation so that when the time does come for that lead to drop some dough, you’re top of mind.

Explore more advice for community engagement and offering great social media customer service here.”
}
}]
}

The post Social Media Lead Generation: 13 Proven Tactics appeared first on Social Media Marketing & Management Dashboard.

Originally posted on July 13, 2023 @ 2:41 pm