Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

Originally posted on April 14, 2023 @ 11:41 am

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands. 

Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.

Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

Originally posted on April 14, 2023 @ 9:40 am