With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.

Don’t worry: It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects you to many opportunities, including linking an Instagram Shop and of course, running Facebook ads.

Keep reading to learn how to set up a Facebook Business Page the right way. Or, if you’re a visual learner, start with this video that explains the process in 10 minutes:

What is a Facebook Business Page?

A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, and public figures to promote themselves.

Customers can follow (or “Like”) Facebook Business Pages to see posts, photos, and videos from — and connect with — their favorite brands, companies, and creators.

You need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.

How to create a Facebook Business Page in 7 steps

Step 1: Choose or create a personal Facebook account

Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account, known as the Page administrator. A Page can have more than one administrator; more on this later.

You can either use your personal Facebook account or create a new one with your work email address if you want to fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)

Log in to Facebook with your account, then create a Facebook Page. You can also click on the menu icon on the left, then click Page under the Create section.

Source: Facebook

Step 2: Enter your basic information

Fill in your business information. You can add more business details later later, but you only need 3 things to create a Facebook Business Page:

Name: This is the public name and title of your Page. In most cases, your business name by itself is enough. If there is another popular Facebook Business Page or company with the same name as you, you may want to add a descriptor so people can find you easier, like “Michelle’s Restaurant” instead of just “Michelle’s.”
Category: Start typing a word to describe your business and Facebook will suggest options. Choose what fits the best.
Description/Bio: Your elevator pitch. Write a one or two sentence summary of your business.

Then, tap Create Page.

Congrats, you made a Facebook Page! Now comes the fun stuff.

Step 3: Complete your Facebook Business Page info

Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.

All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.

Step 4: Add profile and cover photos

Besides adding style to your Facebook Page, your profile and cover photos should feature recognizable branding so your customers know they’re in the right place.

Your profile pic should include your logo. Get creative: Add a background color to help it stand out.

Your cover photo can be something general about your business, or change it up to match current promotions or events.

Source: Facebook

Social media image sizes occasionally change, but here’s what you need for 2023:

Profile picture: Square format, at least 170px x 170px
Cover photo: 851px x 315px

Grab our free Facebook Page cover photo templates to spiff up your new Page.

Step 5: Add an action button

The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.

For example, ours is “Sign Up,” which takes you to our Plans page.

Source: Facebook

Tap on Add Action Button.

Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment.

Step 6: Optimize your Facebook Page

You could stop here and start posting content on your new Page, but for best results, take the time to do the following:

Add your website: Ensure your website URL is there, and fill in a brief About description.

Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.

Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation. And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging.

Source: Facebook

Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More, then Manage sections.

Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more. It’s a good mini-introduction to your Page and business.

Source: Facebook

Looking for more optimization tips? Try these lesser-known Facebook Page hacks.

Step 7: Create a post

People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.

Stuck for ideas? Here are 20+ social media post ideas and how to develop a content creation process.

How to add an admin to a Facebook page

Step 1: Log in as your Page

Log in to Facebook, then switch to using Facebook as your Page. Click on your profile photo at the top right, then tap the circle icon to switch to the last Page you used, or See all profiles if you manage more than one Page.

Step 2: Go to your Access settings

From your Facebook Page, click on Professional dashboard in the left menu.

Step 3: Go to Page access

There are 5 types of access you can give:

People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite.
Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.

Step 4: Add a Facebook administrator

From your Page’s Professional dashboard, click Add New next to whichever kind of Page access you want to give. For example, to add a staff member to post content for you, you’d choose either the People option (for full access), or Task (for specific access).

You can search for them by name or enter an email address to invite them. Inviting by email is safer, so you don’t accidentally click the wrong “Mary Smith” Facebook profile and suddenly have your 70 year old aunt managing your Page.

They’ll be able to access your Page after clicking the email confirmation link.

Step 5: Add a partner to your Meta Business Suite

This adds a person to your entire Meta Business Suite account, not only your Facebook Page. This is helpful to give your staff access to all your Meta assets, including Facebook and Instagram profiles, analytics, ads account, and more.

Log in to Meta Business Suite and go to Settings, then click Add People.

You have to invite business partners by email address. Then, choose which roles you want this person to have.

On the next screen, choose what this person has access to. If you want them to only have access to your Facebook Page, check that.

You’ll see a summary of who you’re assigning to what, and what they’ll be able to do. Click Send Request. After accepting the email invitation, they’ll be in your Meta Business Suite account.

How to delete a Facebook Page

You can either temporarily deactivate your Page, or delete it, by clicking your profile photo in the top right corner, then going to Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Option 1: Temporarily deactivate your Facebook Page

I recommend this for most users. Whether you’re taking an extended break, or just want to hide from search results, temporary deactivation accomplishes the same goal — no one can find your Page — but it’s still reversible.

You’ll have to enter your Facebook password to proceed.

You also have to choose a reason for deactivating. The first option — “This is temporary.” — comes with the ability to automatically reactivate your Page after a set time. This is helpful to really unwind during a vacation, for example. (Although a better practice would be to leave your Page up and simply delete Facebook from your phone for a week instead.)

Choose a reason and click Deactivate to finish. To reactivate it, follow the same steps as above to go to your Settings & privacy area and you’ll see an option to reactivate there.

Option 2: Permanently delete your Facebook Page

I must stress: Don’t! Unless you’re going out of business, there aren’t many good reasons for permanently deleting your Facebook Page.

Alas, if your mind is set, choose Delete Page from Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Before deletion, download or transfer your data. There’s no way to get it back if you change your mind later (which is why you should deactivate instead of delete, friend).

Clicking Continue prompts you to enter your password then shows you this warning message. This is it! Clicking Continue here will delete your Page. (!!!)

Although unlike everyone who got a tramp stamp tattoo in 1999, Facebook gives you 30 days to change your mind and reactivate your Page.

How to easily manage Facebook Pages

Meta, owner of Facebook and Instagram, has two native solutions to manage one or multiple Facebook Pages: Meta Business Suite and Creator Studio.

You need Meta Business Suite to run ads, use Facebook Commerce, and connect your Facebook and Instagram business accounts.

Creator Studio allows Page managers to create and schedule content and view analytics, either on the web or via mobile app. It includes the ability to go Live on your Page or post across multiple Facebook Pages simultaneously.

There’s still a wayyy better way: Hootsuite.

Optimized scheduling with Best Time to Publish

Don’t leave your exposure up to chance. Schedule your Facebook Page posts — and all your other social media content — with Hootsuite. Save time by batch producing your content and stick to a consistent posting schedule.

Okay, but when should you post? The best time to post on Facebook is 8 a.m. to noon on Tuesdays and Thursdays.

Done, right? Nope.

Besides convenience, scheduling your posts with Hootsuite grows your audience faster thanks to the Best Time to Publish feature. It analyzes the last 30 days of engagement for each platform to automatically schedule content for your personal best time to post. It’s like having a super smart algorithm-busting robot in your back pocket.

Try for free

All your social accounts in one place

With Hootsuite, you can easily handle Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard — and view all of your published and planned content in one clean content calendar.

One inbox for comments and messages (from all networks)

Efficiently handle direct messages from all platforms in Hootsuite Inbox, including tools to eliminate double work, save time with reply templates, and ensure customer messages aren’t missed.

Your staff can reply to messages and comments everywhere from inside their Hootsuite dashboard.

Easy, actionable analytics

Forget spreadsheets and a bunch of numbers without context. Hootsuite Analytics gives your team the information they need to determine if a campaign is working while it’s still happening — and if it’s not, enough notice to salvage the damage.

See all the basics like reach, impressions, and followers along with advanced analytics like when your audience is online, individual post performance vs. your average performance, and more.

View stats for all your social profiles together so you can see if everything’s growing at the same pace, or if you need a strategic pivot.

Start free 30-day trial

Updated daily, your Social Score is a personalized comparison of your performance — including follower growth, engagement, clicks, activity, and more — across all your social media to other businesses, so you always know how your marketing stacks up.

Engagement low? Start planning content that gets your audience talking. Plus, receive personalized tips to improve your social presence even more.

Social listening with Streams

Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.

Or, set up Streams to monitor specific keywords or competitors, and run advanced searches such as filtering by location. Streams can boost your engagement as well as tell you what people are saying about your company online, in real time.

Facebook Business Page FAQs

Is there a difference between a Facebook Page and a Business Page?

Facebook Page and Facebook Business Page are two names for the same thing: a Facebook profile for your business.

Is a Facebook Business Page free?

Yes, creating a Facebook Business Page is completely free. Paid services, such as Facebook advertising and boosting posts, are optional.

Can I separate my Business Page from my personal account on Facebook?

Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook, and won’t be publicly listed on each other. You need a personal account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.

What’s the recommended Facebook Page cover photo size?

The best Facebook Page cover photo size is 851px x 315px in 2023. Platforms change often, so check our social media image size guide for up-to-date information.

Manage and grow your Facebook Page alongside all your social media profiles with Hootsuite. Plan and schedule content, engage your audience, measure and improve performance, boost posts, and more — all from one dashboard. Try it free today.

Get Started

The post How to Create a Facebook Business Page (and Grow It) in 2023 appeared first on Social Media Marketing & Management Dashboard.

Originally posted on January 16, 2023 @ 4:41 pm

Creating great TikTok content is one thing; getting people to actually look at it is another. But if you harness the power of TikTok hashtags, you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to).

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network.

Best TikTok hashtags in 2023

Consider this list a good starting point, but TikTok hashtag trends tend to rise quickly and change often, so keep your eye on the Discover page regularly to see what’s trending before you publish.

#tiktok
#tiktokchallenge
#tiktokviral
#tiktoktravel
#tik_tok
#tiktoktraditions
#tiktokers
#love
#lovegoals
#lovestory
#lovesong
#like
#likeforlike
#follow
#followme
#followers
#aesthetic
#viral
#viralpost
#fyp
#foryoupage
#meme
#funny
#funnyvideos
#cute
#fun
#music
#musically
#happy
#fashion
#fashiontiktok
#fashioninspiration
#fashiondesigner
#comedy
#tiktokcomedy
#comedyvideo
#comedychallenge
#featureme
#followforfollowback
#tiktokchallenge
#challenge
#tiktokmademebuyit
#repost
#viralvideos
#momsoftiktok
#dadsoftiktok
#prank
#family
#justforfun
#tiktokcringe
#lol
#friendshipgoals
#friends
#tv
#baby
#babytiktok
#fitnessgoals
#workout
#healthyrecipes
#dance
#dancechallenge
#tiktokdance
#dancegirl
#inspirational
#quotes
#motivation
#couplegoals
#storytime
#beautyhacks
#beautytops
#dancetutorial
#singing
#single
#popular
#dancer
#lifestyle
#tiktokfood
#foodlover
#foodtok
#foodTiktok
#cooking
#filter
#nofilter
#makeuptutorial
#ootd
#beautiful
#photography
#lifehack
#diy
#moments
#travel
#travellife
#traveling
#traveltiktok
#timetravel
#animals
#animalsoftiktok
#animallover
#animalrescue
#video
#videos
#kids
#money
#moneytok
#booktok
#books
#fans
#tiktokindia
#tiktokpokistan
#hack
#hacks
#selfie
#politics
#protest
#sexy
#trend
#trending
#trendingsong
#didyouknow
#tips
#tipsandtricks
#girlchallenge
#boyfriend
#boys
#gay
#lesbian
#lgbtq
#hair
#haircut
#tutorial

Pro tip: the most popular TikTok hashtags will get the most attention but will also be the most competitive. (How do you stand out among all the circa-2000s-beauty-PTSD moments that the #backintheday trend hath wrought?)

@mondayhaircare

A regular occurrence anyone else? #mondayhaircare #beautyfinds #backintheday #fyp

? original sound – josh

So, yes, it can be helpful to wedge yourself into a trending conversation. But a good rule of thumb is to balance out high-use hashtags (e.g., #FYP) with more niche ones (#tiktokwitches) so you’re hitting a nice blend of broad and specific audiences.

How to find the best hashtags for your TikTok videos

Of course, you can just go with your gut and use the most descriptive tags that come to mind to label your masterpiece (#howtomakeapeanutbutterandbananasandwich). But a solid TikTok hashtag strategy involves a little less guessing and a little more studying.

Take a cue from the competition

We don’t want to play copycat here, but it’s important to keep an eye on the competition. Seeing which hashtags they’re using can offer insight into what others in your industry might be doing and inspire you to try reaching audiences or using search phrases you might not have considered.

Staub, for instance, might want to know that Le Creuset is getting some reasonable traction with the tags #kitchenstyle and #foodtok

@lecreuset

The #lecreuset Zodiac Mug Collection is the perfect way to show off your sign and warm up this season with a cup of coffee, tea, or hot chocolate! #lecreusettiktok #foodtok #fallstyle #kitchenstyle #astrologytiktok #greenscreen

? syrup by solomon – joe ?

Or, there’s the opposite benefit. Checking in on your rivals can offer a roadmap for what not to do or what hashtags to avoid, so you’re not in a head-to-head competition for eyeballs.

Study your audience’s hashtag habits

What hashtags does your audience use already?

Scoop some inspiration from their videos to wedge yourself into the same conversation. Chances are, other people just like them are using or searching for the same words or phrases.

Members of the foodie community on TikTok (a.k.a FoodTok) regularly tag their food reviews and recipes with hashtags like #foodtiktok and #foodtok. But you might also find specific tags related to particular cuisines or themes, like #mukbang or #indianfood

@sharidyonne

Lamb rogan joossshhhh #foodtiktok #foodtok #mukbang #indianfood

? Sneaky Snitch – Kevin MacLeod

Tapping into these pre-existing TikTok communities is an opportunity to expand your reach, so spend some time combing through your top followers’ videos to collect hashtag inspiration.

Got some time to dive deeper?

Look into who else those followers are following and what hashtags those accounts use. You might learn something about your own fan culture or industry along the way.

Create a branded hashtag

While it’s crucial to use pre-existing hashtags, you also have the opportunity on TikTok to create your own branded hashtag.

Linen brand Flax Home uses #myflaxhome in posts about its sheets and duvets. Click through, and you’ll find all the account’s bedding-related TikTok videos in one place. Plus, content from fans who also want to, uh, snuggle up with the conversation.

@shopflaxhome

Juniper was made for a jungle moment. #linen #homedecor #interior #myflaxhome

? original sound – Flax Home

A branded hashtag is just a hashtag that you invent to promote a campaign, product, or your whole brand. This is something you can start adding to your TikTok videos.

The dream is that fans and followers start organically using your hashtag and that you collect user-generated content in the process. But you can always try running a full-on contest to help popularize its use.

Use Hootsuite’s hashtag generator

All this research to come up with the right hashtags for every single TikTok post is a lot of work.

Enter: Hootsuite’s hashtag generator.

Whenever you’re creating a post in Composer, Hootsuite’s AI technology will recommend a custom set of hashtags based on your draft — the tool analyzes both your caption and the images you’ve uploaded to suggest the most relevant tags.

To use Hootsuite’s hashtag generator, follow these steps:

Head to Composer and start drafting your post. Add your caption and (optionally) upload your video.
Click the hashtag symbol below the text editor.

The AI will generate a set of hashtags based on your input. Check the boxes next to the hashtags you want to use and click the Add hashtags button.

That’s it!

The hashtags you selected will be added to your post. You can go ahead and publish it or schedule it for later.

Use TikTok’s search tool to discover hashtag ideas

No need to reinvent the wheel here: search for your keywords using TikTok’s search function and see what hashtags are trending in that category. These are tried, tested and true hashtags.

Yes, you may be competing with 9.8 billion other videos tagged #halloweenmakeup. Still, there’s a reason this simple ‘tag is so popular. It’s a phrase that clearly describes the content and that other TikTok users are frequently searching for.

Tips for using hashtags on TikTok

Make the most of your new hashtag wisdom by studying these pro-level TikTok tagging skills and insights.

Use a mix of hashtags to reach the most people on TikTok

The secret sauce to maximizing your reach with hashtags is to mix popular hashtags with niche ones. As mentioned above, this spicy brew will help you reach both broad and narrow audiences.

Publisher Penguin Books is trying to maximize its videos’ reach with the wide-reaching #booktok hashtag and one that zooms in on the specific sound clip used in this video: #awholenewworld.

@penguinbooksaus

The feeling when new books arrive in the office #booktok #awholenewworld

? original sound – Wendy B

On the one hand, with top TikTok hashtags, you’ll get more people searching for the term. But you’ll also be just one post among many.

Niche hashtags might have fewer people searching for them, but the people looking for #sonicthehedgehogfanart will be thrilled to discover your content.

Create your own hashtag challenges on TikTok

Encourage people to use your custom hashtag by promoting it with a challenge. In other words: give your followers a specific task to accomplish or ask them to show off something particular. That could be a dance move, a makeover sequence, a dare (someone, please bring back coning), a product demo, whatever!

Get creative, and you could have the next #firsttouchchallenge on your hands.

@toni.kr8s_academy

#firsttouchchallenge Win or signed by me #tonikrooschallenge #football #challenge #fyp

? Joga Essa Rabeta – MC Teuzin PV & MC Skcot

Add extra hashtags to your TikTok video in the comments

If you run out of characters in the caption, here’s a little trick: add even more hashtags in the comments.

The TikTok algorithm doesn’t prioritize these hashtags to the same level as those in the caption. But it is still a way to boost discovery in search.

Use hashtags to describe your audience

Hashtags don’t just have to be descriptors of what’s in the video or who is in the video. They can also be used to ID who the content is for.

For instance, if you own your own bookstore, tagging your videos #bookworm #booklover or #booktok is going to get you in front of a whole different audience than if you used the hashtag #smallbusinessowner.

Graphic designer Brittany Paige shows behind-the-scenes content from her shop but tags it with relevant hashtags (#tedlassotok, #tedlasso) so that people outside of the #smallbiztok community — namely, the fine people of TedLassoTok — will also have a chance to discover her work.

@brittanypaigedesigns

we love Ann because Ann loves Ted Lasso #packanorderwithme #packanorder #smallbusiness #smallbiztok #tedlassotok #smallbusinessowner #tedlasso #packorder

? Ted Lasso Theme – Marcus Mumford & Tom Howe

 

Save hashtags for future use

Find yourself using the same hashtags over and over again? Save time by saving your faves in the notes app on your phone. You can simply copy and paste them into your caption for your next video.

If you’re sharing different types of content that each have their own set of use-specific hashtags, make a few lists that cover all your bases: one for your how-to videos, one for your behind-the-scenes content, and so on.

Pop keywords into your caption, too

With Youtube and Instagram shifting from a hashtag-based search strategy to a general SEO one, some social media experts are speculating that TikTok is quietly following suit. Their algorithm, after all, is spooky-good: why wouldn’t their cool robots be able to glean keywords from your description? So, in addition to your hashtags, don’t forget to put some time and care into crafting captions that hit on your keywords and key phrases.

@mike.rama

Tiktok SEO is changing the game for creators: here’s how to rank for keywords #tiktokseo #rankontiktok #tiktokkeywordsearch #creators

? Blade Runner 2049 – Synthwave Goose

How many hashtags to use on TikTok

TikTok’s limit for captions is a beefy 2,200 characters, and you can squeeze as many hashtags in there as you’d like. There doesn’t seem to be any disadvantage to maxing out your hashtag count, so have at ‘er and squish as many as you can in there.

This expanded length of video descriptions allows creators to include more details and keywords. This improves their content’s discoverability in search: suffice it to say TikTok’s powerful search feature is about to get a lot more precise.

How to create a hashtag on TikTok

Want to make your own hashtag on TikTok? Just type your perfect combo of letters and numbers into your caption, post your video, and like magic, you’ve birthed a hashtag out into the world.

For the best chances of other people hopping on board your cool new tag, try to create something with simple spelling that’s easy to remember and self-explanatory. Something that incorporates the name of your brand or product is typically a good idea, like #nespressocoffeecurious

@nespresso

Check out @carinaberry’s new NespressoRecipes, the Almond Reverso. Have you tried yet? Share yours #NespressoCoffeeCurious #CoffeeTikTok

? original sound – Nespresso

How to find trending hashtags on Tiktok

First, some frustrating news. TikTok has replaced the Discover tab in the app with one for your Friends (don’t those fools know I don’t have any TikTok friends?!).

This means that finding a master list of trending TikTok hashtags is a little trickier than it used to be, but certainly not impossible.

Here’s our workaround.

In a browser on your computer or phone, go to tiktok.com, and you’ll see a “Discover” section on the left-hand side. Here, you’ll see trending hashtags and sounds. You can also just go straight to tiktok.com/discover

If you’re looking for trending hashtags around a specific topic, however, the app can help with that:

Tap on the magnifying glass (search) icon in the top right corner of the For You Page
Type in your search term (for this demo: “Frankenstein”)
Tap search
Then select the Hashtags tab to view the most popular hashtags related to your search word, like #frankensteingirls (which I am absolutely afraid to click on)

Now that you’re brimming with#hashtagconfidence, go forth and tag fast, tag furious. Show that TikTok just what you’re made of! You’ll be lighting up the For You page and racking up TikTok followers in no time.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, get hashtag recommendations, and measure performance — all from one easy-to-use dashboard. Try it free today.

Get Started

The post The Best TikTok Hashtags for Growth 2023 appeared first on Social Media Marketing & Management Dashboard.

Originally posted on January 16, 2023 @ 1:41 pm

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them.

Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023.

So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you!

What is Facebook Messenger marketing?

Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. It is the act of businesses sending messages directly to users’ Facebook inboxes with the intent of nurturing leads, raising awareness about your business, or making sales.

Facebook Marketing allows businesses like yours to build personal relationships with customers. And it will better target your marketing efforts. You can use Messenger marketing to send updates, special offers, and product information. But one of its biggest advantages lies in building relationships with consumers.

What is the benefit of marketing on Facebook Messenger?

Facebook Messenger is an incredibly popular app (the second most popular iOS app of all time, just behind Facebook itself). Android users alone have downloaded it more than 1 billion times. That means there are a billion potential consumers for you to market to.

Also, Facebook Messenger marketing allows your business to send one-on-one messages or messages to groups. This makes it an efficient yet personal platform for building relationships with potential customers and providing them with updates about your product or service. The intimate one-on-one nature can feel like you’re messaging a friend instead of a faceless corporation.

And this might be the best part: Facebook Messenger marketing can be automated. With the right automation software, you can have all the mundane, repetitive tasks done for you. We have included a few interesting Messenger chatbot marketing examples at the end of the article.

The 5 top Facebook Messenger marketing strategies

There are many ways you can use Messenger marketing to your advantage. To get you started on your journey, we’ve queued up a few of the top Facebook marketing strategies.

Here are five Facebook Messenger marketing strategies you can try today.

1. Use an FAQ chatbot to engage with customers 24/7

Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7.

When automated, Facebook Messenger chatbots take on the role of a human agent. They provide prompt responses to common questions and issues. This way, your customers don’t have to wait for answers to their questions. It improves your response rates and, by default, your customer experience.

When you automate your FAQs, you’re also saving your customer support team from having to do the work. Constant, repetitive answers can wear a person down. Don’t have them doing mundane work a robot can take care of!

You can also use Facebook Messenger chatbots to send automated marketing messages, such as new product announcements or special offers you know your audience will be interested in. This allows your business to reach a wider audience with your marketing campaigns.

And as if all that isn’t enough, Facebook Messenger chatbots also offer the benefit of tracking customer engagement and activity 24/7. This data can be used to improve customer service further or tailor marketing messages to specific demographics.

2. Deliver content to your audience one-to-one

As mentioned above, Facebook Messenger marketing is a great way to deliver content to your audience one-to-one.

You can use Messenger to send personalized messages to your subscribers. This ensures that they see the content that you’re sharing. It feels more intentional than just noticing an advertisement on your Facebook feed.

Additionally, Facebook Messenger allows you to segment your audience so that you can send different messages to different groups of people. This ensures that you’re only sending relevant information to those who are interested in it.

3. Provide a personalized shopping experience to drive sales

Your brand can provide a personalized shopping experience to your customers through Facebook Messenger. And you can automate the process with chatbots.

Source: Heyday

Chatbots are an efficient way to provide that personal touch and use AI and machine learning to give your customer a tailored experience.

For example, a chatbot can recommend products based on the user’s past purchase history or browsing habits. It can also answer product availability, shipping times, and return policy questions.

Chatbots can also collect user feedback and address any concerns in real-time. By providing a personalized shopping experience via Facebook Messenger, brands can increase sales and build loyalty among their customer base.

4. Connect and engage during a Facebook Live event

Facebook Live events give you the opportunity to interact with your fans and followers in real-time. And Messenger provides an instant way to connect with them.

Facebook Live has a comments section where you can answer any questions that your audience throws at you. But if you see requests or comments that would benefit from a more personalized answer, shoot that person a message via Messenger.

Let’s say they asked when a new product will drop. You can send them a follow-up afterward and ask if they would like to be one of the first people to know when it does.

Then, if they say yes, you can ask them for their email and sign them up for your list. Your Live comment section just gave you the perfect in to a conversation that will lead to a lead.

5. Try Facebook Messenger ads

Since Facebook combined with Instagram, Messenger ads seem among the best places for brands and digital marketers to put their money behind.

Facebook Messenger ads allow brands to start a conversation with potential customers. This can help to build relationships and create loyalty among customers.

Plus, you can target your ads to people already using Messenger and interested in your offering! This will maximize your chances of being seen.

There are four types of Messenger ads you can use:

Click to Messenger ads: A classic, standard ad that includes a call-to-action (CTA) button. Set your CTA to “Send Message,” and you’ll have an easy way for your consumer to start a conversation with you.
Sponsored messages: Do you already have conversations with consumers happening on Messenger? Then try sponsored messages. These let you retarget current customers with ads like promotions and deals.
Messenger Stories ads: Take advantage of the popularity of Messenger Stories. Your ad will be sandwiched between organic Stories by your consumers’ followers for a natural segue.
Messenger inbox ads: These Messenger inbox ads will show up in the chat tab within the Messenger app.

6. Help your followers find content

You don’t always have to be pushing your content onto your followers. If you give them the option to search for content using your Messenger chatbot, you can help them pull content themselves.

This way, they can easily find the information or content they’re looking for without feeling like they’re being bombarded with ads or promotions. Plus, it’s a great way to keep them engaged with your brand.

Creative Facebook Messenger marketing examples

You’re probably ready to get started implementing Messenger marketing strategies right away! But before you do, look at this roundup of creative Facebook Messenger marketing examples.

DeSerres

DeSerres, an art supply store, saw a massive spike in sales during the pandemic lockdowns. It comes as no surprise as people were looking for new pandemic-friendly hobbies.

With the influx of online orders came a surge in customer support requests. DeSerres chose Heyday, a Facebook messenger chatbot, to help with communication.

Within mere weeks of implementing Heyday on all customer touchpoints, including Facebook Messenger, the AI handled thousands of customer inquiries. This freed up their internal team to do more complex work. We’re willing to bet the internal team’s job satisfaction skyrocketed, too. Imagine having the burden of responding to thousands of messages taken off your plate!

Source: Heyday

Groupe Dynamite

Groupe Dynamite, a Canadian-owned global fashion retailer, operates over 300 stores across Canada and the United States.

They, like so many others, saw the untapped potential of social commerce. Groupe Dynamite wanted to connect with consumers during the 2020 pandemic.

But they needed help striking the right tone and improving their customer experience. They turned to Heyday to help connect with consumers across social media and chat apps.

Facebook Messenger is a favorite amongst Groupe Dynamite’s audience. By implementing Heyday, the company was able to give customers a means of engaging over their favorite channel. Heyday also helped to improve efficiency among its sales and support staff.

Heyday and Group Dynamite collaborated to create a bilingual French-English solution. This made it possible for all customers to speak to the company in the language they preferred.

They also built product search into the chatbot. This made it as simple as possible for customers to find the products they love within the chat window.

Source: Heyday

Expedia

Expedia created a Facebook Messenger chatbot where users can search for hotels. It will display the top five options based on where and when you travel.

You’ll need to provide details about your travel dates with Expedia, but many customers say it’s worth it. This is one of those convenient tools that save you time scrolling through pages of results.

Source: Expedia on Messenger

The World Health Organization (WHO)

During the 2020 pandemic, organizations like WHO had to fight against a deadly virus but also the spread of misinformation about COVID-19. To combat this, they turned to a Facebook Messenger chatbot.

With the potential to reach billions of people as an easy way to spread information, a Facebook Messenger chatbot was an easy win during a dark time. The service provided the latest news and information on COVID-19.

It included details on symptoms and how to protect yourself and the people around you. It also provided the latest situation reports and numbers in real-time.

WHO also collaborated with the University of Cambridge and the UK Cabinet Office on a solution that gamifies myth-busting! They created a game called GO VIRAL! that helps people to spot misinformation about COVID-19. You can access the game via their Facebook Messenger chatbot.

Source: WHO on Messenger

ATTITUDE

ATTITUDE is a beloved Canadian brand that creates natural personal care and household products. They are 100% vegan, cruelty-free, and made without synthetic ingredients. Their online sales exploded during the pandemic.

As such, ATTITUDE needed to expand its customer support system. With high requests on channels like Facebook Messenger at all hours of the day, they wanted to employ automated chat with conversational AI.

Heyday and ATTITUDE created a custom AI-powered chatbot. It automated answers to FAQs around order tracking, product questions, and other simple queries. The chatbot provides personalized product recommendations, customers with in-stock notifications, and more.

ATTITUDE couldn’t be happier with the results. Myriam Chiheb, ATTITUDE’s ecommerce manager, loves that they can manage customer communications at scale and on budget.

“We needed something that allowed us to communicate spontaneously with customers, to respond to their questions more quickly,” said Myriam. “Emails are a bit ‘colder’ than chat; chat is more like a conversation, which is really what we were looking for.”

Source: Heyday

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The post The Best Facebook Messenger Marketing Strategies for 2023 appeared first on Social Media Marketing & Management Dashboard.

Originally posted on January 16, 2023 @ 1:41 pm