The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

Originally posted on March 31, 2023 @ 10:40 am

The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians. 

Originally posted on October 3, 2023 @ 10:41 am

Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

Originally posted on October 4, 2023 @ 1:41 pm

Separate efforts show the marketers using a seemingly ubiquitous brand ambassador for different promotional ends.

Originally posted on June 30, 2023 @ 11:41 am

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success.

Originally posted on June 30, 2023 @ 10:41 am