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Land Rover leverages mobile advertising to reach high-net set on iPhones

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Land Rover and AdMob announced a highly targeted mobile advertising campaign designed to reach high net worth customers browsing the mobile web.  Land Rover’s campaign utilizes AdMob’s new custom targeting to reach consumers based on mobile-specific factors as well as specific devices, bringing mobile marketing to a new level.
 
The Land Rover campaign is also the first to use AdMob’s iPhone ad unit to reach high net worth individuals.  The Land Rover iPhone ad has a store locator in the banner ad itself.  This allows mobile phone users to type in their zip code and see a map and directions to the nearest dealer.
 
Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page.  88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads.  Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute.

Originally posted on December 4, 2007 @ 7:10 am

Association for Downloadable Media announces election results

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adm.pngThe Association for Downloadable Media (ADM) announced the election results for the 20 inaugural office seat positions including the Executive Board (Chair, Vice Chair, Secretary, Treasurer); eleven (11) Advisory Board seats, Chairs for: Advertising Standards Committee, Education & Outreach Committee, Measurement Committee, Membership Committee and the Terminology Standardization Committee.

Set to provide leadership in measurement standards, research, education and advocacy to all those involved in portable media, the ADM is committed to advancing its charter of creating a landscape that facilitates the commercialization of this growing audience. The ADM’s focus includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come. The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry associations.

“The ADM members have spoken, and I’m humbled by the confidence and trust of our group. With that trust comes a duty to serve all members, and I will do my best to fulfill that duty every day as the Chairman. Because we have accomplished considerable groundwork, we are able to enter a fruitful period of productivity. We will continue our membership drive. We will reach out to existing organizations to provide support and assistance. And we will strive to become the preeminent information resource for efficacy and measurable results in the downloadable media space,” Chris MacDonald, EVP Business Development and Operations Libsyn PRO Enterprise Platform, founder of Indiefeed and newly elected Chairman of the ADM said.

“Our leadership team and our 188 members are ready to populate the committees and get to work. Expect great strides in actionable industry guidelines from this experienced group,” Susan Bratton, CEO of Personal Life Media, newly elected Vice Chairman and progenitor of the organization added.

Elected individuals for the 4 Executive Committees (Chairman, Vice Chairman, Secretary and Treasurer), 11 Advisory Board seats and 5 Committee Chair positions are: [Read more…]

Originally posted on December 3, 2007 @ 10:22 am

Jakob Lodwick leaves Vimeo and IAC

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14551831_300.jpgTechcrunch reports that Vimeo co-founder Jakob Lodwick was fired by IAC. Disagreements, obviously. Must be the reason why co-founder Zach Klein left ahead of him. Oh well, we do not want to speculate on the reason. We just hope that IAC will take really good care of Vimeo because it is one hell of a cool service for them.

So, without Jakob and Zach, who will spearhead the next company lipdub?

Originally posted on November 30, 2007 @ 9:58 pm

Marc Orchant suffers heart attack

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From Oliver Starr of Blognation

At some time between 7:30 and 8:10 AM on Sunday Morning December 2nd, 2007, Marc Orchant, my fellow author on this blog, as well as one of my closest friends sustained a massive heart attack while working in his home office. At this time Marc is in critical condition at Presbyterian Hospital in Albuquerque, New Mexico, Critical Cardiac Care Unit, Bed 3. He is not expected to regain consciousness for the next 24 to 48 hours.

I was notified by Marc’s wife, Sue and asked to help notify Marc’s colleagues, friends and other business associates. Marc was scheduled to go to Seattle, WA as well as Ojai, CA this coming week. Obviously he will not be able to attend either event. Those of you that have association with either of Marc’s scheduled appearances at these locations, please notify those that require notice of this turn of events.

According to Sue Orchant, Marc was up early Sunday morning as is his normal custom. Sue told me that he was working in his office from about 7:30 AM until 8:10 when Sue says she heard a strange noise in Marc’s office. When she went to investigate she saw that Marc was not sitting in front of the computer like he normally does and was slumped over between his desk and a small couch that is in the room.

Initially, Sue said, she though he was leaning over doing something to their Golder Retriever but then she realized that he was not conscious. Fortunately, Sue has basic medical knowledge and after verifying that Marc was not choking and had a clear airway she began to perform CPR while their son, Jason, called paramedics.

The ambulance arrived in less than 10 minutes and technicians immediately took over performing CPR and administered treatment with a cardiac defibrillator. Marc was rushed into emergency open heart surgery where an angioplasty was performed to restore circulation in the blocked artery.

Sue went on to tell me that in spite of Marc’s apparent good health, he has severe occlusion in both his other arteries and they too will require treatment soon. That, however is a secondary concern as is the condition of Marc’s heart muscle. The primary concern and the question that cannot be answered until Marc regains consciousness is the nature or extent of any neurological damage as a result of insufficient oxygen reaching Marc’s brain.

While Marc still had what appeared to be normal color when Sue found him she is uncertain as to the exact time that Marc suffered the infarction. It is also unknown if Marc had stopped breathing or been without oxygen for any length of time prior to her discovery of the situation.

Currently Marc’s immediate family as well as his brothers and parents are in or on their way to Albuquerque to be with Marc. Sue has asked me to keep Marc’s colleagues and friends in the technology community updated as information becomes available. Please do not contact Sue for updates. I will publish any information that I have in multiple venues to keep people informed of any changes in Marc’s condition.

For those of you that wish to send flowers, cards, or other gifts, Marc is at:
Presbyterian Hospital
Cardiac Care Unit Bed #3
1100 Central Ave SE
Albuquerque, NM 87106

the hospital switchboard number is 505-841-1234.

My thoughts and prayers go out to Marc and his family in this difficult time. Marc is one of the finest human beings that I have ever had the good fortune to know and I pray that Marc makes a full and speedy recovery.

Originally posted on December 3, 2007 @ 3:02 pm

CorpU TV launches with best practices in 50 leading businesses

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corptv.pngTo help companies maximize human capital and improve business performance, Corporate University Xchange has launched CorpU TV. The website offers a glimpse into corporate learning operations at 50 global businesses. Through a series of mini-documentaries and an archive of video interviews, visitors can learn how industry leaders implement learning and development programs to achieve sustainable business benefits.

CorpU’s new mini-documentary series, “The People Factor,” debuts on CorpU TV and details the steps that world-class organizations take to cultivate talent and grow leaders. New episodes on various topics will be released every two months.

In addition to “The People Factor,” CorpU TV features a searchable database of video interviews with learning executives at leading global companies. Highlighting organizations from Caterpillar and the U.S. Army to the Ritz Carlton, Staples, and Credit Suisse, the video clips are organized by practice area, including topics such as Enterprise Learning, Performance Management, Culture, and Measurement, among others. Website visitors can comment on videos and upload content to create an interactive experience.

Originally posted on November 28, 2007 @ 7:05 pm