New Media News Every Morning
The Wall Street Journal reports that Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. have teamed up to create an online advertising sales network. The stand-alone company is called quadrantOne.
Originally posted on February 15, 2008 @ 12:46 pm
The Social Gaming Network (SGN) has launched SGN Gaming Hub, its social gaming hub. The new platform will offer developers who qualify free installs for all their games through opening its advanced Application Programming Interfaces (API).
The SGN Gaming Hub gives users a tool to aggregate games and game feeds, which will be stored in the Hub on Facebook, giving users easy access to their favorite games and the their friends game profiles. The SGN Hub for developers is a welcome sign for designers of original content to create and share games, showing that innovation and not imitation is the future of this space.
Developers can go to apps.facebook.com/sgndeveloper to submit their games to the network.
Originally posted on February 17, 2008 @ 10:40 pm
MoConDi inked a partnership with One Italia mobile for Italian mobile carrier H3G. The partnership will provide MoConDi’s MeYou content sharing application, branded Passa Parola in Italy, to H3G’s seven million subscribers.
H3G customers will now be able to recommend to their friends mobile content, including games, from top publishers through one-click viral sharing on the Web and mobile phones. Additionally, users of MoConDi’s MeYou service, currently numbering nearly one million, can recommend the content to additional users for credit within the application, encouraging further distribution and recommendation.
With MeYou, users are rewarded with credits for purchases and recommendations, which can then be redeemed for purchases of more content. The application has access to over 5,000 pieces of content via the MoConDi content management and delivery platform. The client allows users to browse through the catalogue and either purchase or recommend relevant content; it has become one of their major sales channels for games and other content to date.
Originally posted on February 11, 2008 @ 5:07 am
Shop.com, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart technology, announced additional advertising options aimed at giving merchants complete flexibility in how they choose to offer their products to best take maximum advantage of Shop.com’s customer reach and demographic focus.
Shop.com’s expanded platform acknowledges that different types of merchants have different online goals. Catalogers may be most interested in acquiring new customers with lifetime value and Shop.com’s cost-per-order (CPO) model is ideal for them. Merchants with specialized products or those who have offers aimed at driving traffic to their physical stores may find that Shop.com’s cost-per-click (CPC) model better suits their needs. Either way, Shop.com is now able to provide merchants with the best solutions to meet their business objectives.
In addition to the CPO and CPC options, merchants may choose to supplement either program with cost-per-thousand (CPM) display advertising. There are also sponsorship opportunities throughout the Shop.com Network for programs like its critically acclaimed Cart Me Away online game, its upscale blog The Shopping Vine, the catalogers’ resource CatalogLink, as well as seasonal/thematic online surveys, buying guides, “My Shop†personalized start pages, and multi-merchant gift solutions all crafted with the core female demographic in mind.
By giving merchants fixed-rate options of CPO or CPC plus CPM, Shop.com is able to offer women easy access to virtually every product of every brand they want to explore in a single location with target merchandising that turns shopping into entertainment.
Originally posted on February 11, 2008 @ 3:55 am
Adobe Systems Incorporated and Fig Leaf Software are hosting WebManiacs 2008 from May 19 – 23, 2008 at Fig Leaf Software’s training and conference facilities in Washington, DC.
WebManiacs 2008 will have over 70 presenters including evangelists and engineers from Adobe Systems, Adobe Certified training professionals, and industry veterans. There are over 200 sessions spread over eight concurrent tracks planned for web developers of all levels with specific sessions dedicated to government IT, non-profit and commercial industry topics.
In addition to the four concurrent lecture tracks with industry veterans on Adobe ColdFusion, Adobe AIR, and Adobe FLEX, attendees of the conference will be able to choose from four concurrent hands-on training sessions on web application development best-practices and techniques in Fig Leaf’s state-of-the-art computer labs. Also included are birds-of-a-feather sessions, candid and open forums to discuss web development experiences and knowledge sharing.
Originally posted on February 10, 2008 @ 1:05 am