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MTVN acquires Babunga

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PaidContent reports that MTV Networks has acquired Babunga, a network of family-focused websites like BabyNamesWorld, 3D Pregnancy, WikiParenting and PetNamesWorld. Terms were not disclosed.

Originally posted on February 18, 2008 @ 4:13 pm

PlayFirst signs Wadjet Eye Games to publishing deal

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PlayFirst, Inc. announced a publishing deal with Wadjet Eye Games, an independent game developer. Under the terms of the agreement, Wadjet Eye will develop a new casual adventure title to be published by PlayFirst.

PlayFirst will fund Wadjet Eye’s game development and take the lead over the sales and marketing of the game, allowing Wadjet Eye to focus on game development.

Originally posted on February 18, 2008 @ 6:38 pm

Millenial Media adds MLB.com to mobile advertising network

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Millennial Media, the cross-platform mobile advertising company, announced that MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, has become the latest top-tier content publisher to join its growing mobile advertising network platform. As the leader in delivering scalable mobile campaigns to targeted audiences, Millennial Media provides the best possible user experience to mobile web customers while generating the most value for brands and revenue for publishers such as MLB.com. Through this agreement, marketers can easily reach, activate, and engage baseball enthusiasts who visit MLB.com’s mobile website for complete coverage, including up-to-the-minute news, live scores, complete game schedules, player and team stats and more.

Originally posted on February 16, 2008 @ 12:24 pm