Minic Rivera – Page 108

With pressure for transparency, Nielsen and comScore agree to audit

November 6, 2023 By Minic Rivera

Red Herring reports that comScore and Nielsen/NetRatings both “buckled to advertisers demands that auditors be allowed to review the way the web site-ranking companies come up with Internet metrics.”

The Interactive Advertising Bureau led the charge that forced both the metrics companies to submit their systems to the Media Rating Council, a body set up by Congress to audit media measurement bodies. IAB asked comScore and Nielsen/Netratings to be more transparent in their metrics methodologies. Three major advertising agencies supported IAB’s call.

Originally posted on May 18, 2007 @ 9:07 am

What is a web site?

November 6, 2023 By Minic Rivera

A British Judge, in the trial of three men accused of inciting terrorism through the Internet, admitted that he “was struggling to cope with the basic terms like “web site.” Here’s a quote from the Reuters report:

“Judge Peter Openshaw broke into the questioning of a witness about a Web forum used by alleged Islamist radicals. “The trouble is I don’t understand the language. I don’t really understand what a Web site is”. he told a London court during the trial of three men charged under anti-terrorism laws. Prosecutor Mark Ellison briefly set aside his questioning to explain the terms “Web site” and “forum.” An exchange followed in which the 59-year-old judge acknowledged: “I haven’t quite grasped the concepts.”

Originally posted on May 17, 2007 @ 7:38 am

Forrester: No future for paid video downloads

November 6, 2023 By Minic Rivera

The paid video download market is a dead end, according to a new report by Forrester Research, Inc. Forrester estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Instead, advertising models will drive the online video market.

In the past year, companies such as Apple, Amazon, Microsoft, and Wal-Mart have begun offering consumers the ability to download television programs and movies to own or rent. But a recent Forrester survey showed that only nine percent of online adults have ever paid to download a movie or TV show. Furthermore, an analysis of these consumers showed they are a niche of media junkies willing to spend heavily on such content; they do not represent the vanguard of a rush by mainstream consumers. Without mainstream viewers joining the party, the video download market will not grow fast enough to support the ambitions of all the companies involved. [Read more…]

Originally posted on May 14, 2007 @ 8:45 pm

Amazon acquires dpreview.com

November 6, 2023 By Minic Rivera

Amazon.com announced that it has acquired dpreview.com, the web’s most comprehensive site for digital camera information and reviews. Founded in 1998 by Phil Askey, dpreview.com provides unbiased reviews and original content regarding the latest in digital cameras, and offers a host of features and forums designed to make it easy for consumers to find the camera that’s right for them. With its unique voice and in-depth technical reviews, dpreview.com draws millions of unique visitors each month.

“Dpreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Jeff Bezos, founder and CEO of Amazon.com. “We at Amazon.com have been their fans for a long time, and we extend a big welcome to the dpreview.com team.”

“One of the difficulties of operating dpreview.com independently has been the balance between producing content and delivering new site features,” said Phil Askey, founder of dpreview.com. “Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect.”

Originally posted on May 14, 2007 @ 12:48 pm