901am

New Media News Every Morning

Glam Media scores exclusive advertising deal with Google

By

glam.jpgGlam Media, a lifestyle property on the web with 12 million unique visitors per month, announced a multi-year deal under which Google will serve as their exclusive provider of web search and contextual ads through their AdSense program. Google’s world class search and advertising programs are designed to provide the most relevant search results and contextual ads to users.

“Our strategy is to provide our audiences and advertisers with the most integrated and contextual entertainment experience possible, and our collaboration with Google provides additional and different contextual ad opportunities for advertisers,” said Samir Arora, chairman and CEO of Glam Media.

Originally posted on June 4, 2007 @ 11:41 am

Nominees for Emmy Award for Broadband announced

By

natas.jpgThe National Academy of Television Arts & Sciences announced the nominees for four new Emmy Awards for original entertainment programming – comedy, drama, children’s and variety created specifically for broadband, including computers, mobile phones, PDAs and similar devices. The winners will be named at the Daytime Creative Arts & Entertainment Emmy® Awards in Hollywood at the Hollywood & Highlands Ballroom on June 14.

“The nominees represent a cross section of broadband programs, created by both industry leaders and consumers, with the common denominator being quality – the creativity and production values of these programs are exceptional. In fact, this year we had more entries in each of the broadband program categories than any other program category, and the user-generated programs nominated represent nearly 50% of the total nominees. Clearly we have moved toward television anytime, anywhere, by anyone,” said Peter Price, President/CEO of NATAS.

For the first time this year, NATAS partnered with MySpace to create a unique community empowering users to submit content for consideration for the broadband Emmy Awards. Among the dozens of entries submitted via MySpace, Satacracy 88, a weekly drama series, where viewers vote on the ending each week thus directing the continuation of the story, distributed via ItsAllInYourHands.com was nominated in the drama category.

Originally posted on June 1, 2007 @ 7:36 am

Unveiling of new online video research to highlight “Eyes on the Internet” tour

By

opa.jpgIn the last two years, online video has gone from novelty to the next big thing, but marketers and publishers are still trying to understand how to best take advantage of the growing opportunities. During its 2007 “Eyes on the Internet” tour, the Online Publishers Association (OPA) will unveil and discuss its new online video study.

The OPA announced that this year’s Eyes on the Internet tour will include events in eight cities, beginning on June 6. In each city, the OPA will discuss its new research project, Frames of Reference: Online Video Advertising, Content and Consumer Behavior. The exhaustive new study, which was done in partnership with OTX (Online Testing eXchange), will explore key questions about consumer use of online video content and best practices for successful video advertising, including:

Are shorter ads really more effective?
What impact does advertisement placement have?
Are original online ads delivering significantly over repurposed TV ads?
What lift does a companion ad provide?
What actions do consumers take after viewing video ads?

“After two years of rapid growth, it’s a good time to consider how to build a foundation for the transformation of online video into a sustainable business,” said Pam Horan, OPA President. “The OPA study will take a comprehensive look at consumer behavior, the key elements of successful video advertising, and the opportunities and barriers that lie ahead.”

Originally posted on June 1, 2007 @ 12:14 pm

CMA launches new podcast series on CMAfest.com

By

cma.jpgIn time for CMA Music Festival, CMA is launching a new series of podcasts that explore life on the road for up-and-coming and established Country Music artists called “CMA Road Stories” at CMAfest.com.

“If we have discovered one thing after presenting CMA Music Festival for 36 years it is that our fans really enjoy a behind-the-footlights glimpse at the lives and careers of our artists,” said CMA Chief Operating Officer Tammy Genovese. “This series will offer them an opportunity to get to know these artists and their music in a new and exciting way.”

Originally posted on June 2, 2007 @ 8:08 am