Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.  

Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings.