Search engines like Google aim at fetching more relevant results for every user query online. That’s why they come up with algorithm updates focused on improved online user experience from time to time. So, what does that mean for your website? As search engine optimization (SEO) is an ever-evolving space, hanging on to one particular […]

Originally posted on June 22, 2023 @ 10:40 am

We’ve all been there. Wide awake, late at night, tapping away at our screens, desperately trying to come up with good Instagram username ideas. It can be hard to think of something creative and unique, especially when you’re trying to make an impression on your followers.

But what if we told you the perfect Instagram username ideas could be just a few clicks away? With our free AI username generator, you can generate hundreds of personalized Instagram usernames in seconds. Plus, you can learn some clever tips to help you brainstorm your own ideas!

Free Instagram username ideas generator

Start generating usernames in seconds and find something that’s totally unique. Just type in keywords related to your business or personal interests like ‘adventure’ and ‘food’ and watch as hundreds of creative usernames appear on your screen.

109 Instagram username ideas

Not feeling inspired? Check out these username ideas for Instagram that will help you stand out from the crowd.

Your first name and a word that rhymes with it – for example, “@LizDoesBiz” or “JoGlows”
Incorporate your business name – “@MacdonaldsMarket” or “@JamiesHotSauce”
Your first name plus “loves” plus what you love most – think “@EmilyLovesDance” or “@GraceLovesLace”
Tell your followers what you post about – “@TinaTravels” or “@JonasHoops”
Use words that represent your signature product – “@GourmetGrains” or “PoshPastries”
Add your location or target market – “@NYCBoutiqueStyle” or “@LAVeganGrocer”
Your initials combined with a funny phrase – “@KLoves2Chill” or “@JStaysWoke”
Combine your business name with a word that reflects quality and excellence – “@FinesseFlorals” or “@LuxuryLeathers”
A punny combination of your name and a hobby or interest – such as “@ArtbyAri” or “FoodieFrankie”
Your favorite book or movie title plus your name – how about “@TheJerminator” or “@CatcherInTheRays”
Think up an alter-ego and use that as your Instagram username – “@SophieTheExplorer” or “@LordLawrence”
A play on words involving your business or profession – like “@WritingWithVigor” or “@ArtistOfLight”
Include your location – “@MaryinParis” or “@Lila_Londoner”
Make a play on words – such as “@Mark_grammar” or “@Katie_katwalk”
Use words that represent your brand values or selling points – “@EcoConcious Living” or “@HonestHolly”
Invent a unique word – try something like “@JulesJoops” or “@LivsLovely”
Include your profession or hobby – such as “@BrianPhoto” or “@Carla_Writer”
Combines two of your favorite things – like “@CatsandBooks_Amy”
Choose your first name and a fitness term – “@FitAndFabulous” or “ActiveEmily”
Add “The Real” to your name – “@TheRealBrandName” or “@TheRealName”
Choose something that sums up your brand in one word – “@ImmaculateVibes”
Combine your name with another word – such as “@Samazing” or “@Rayvolutionary”
Make a pun on your name – such as “Liz_stagram” or “@Sophisticakes_93”
Think of username ideas for Instagram with your name or initials – think “@SJ_adventurer” or “@LP_fashionista”
Put together a phrase that describes you – like “@FunLoving_Sara” or “@Outdoorsy_John”
Capture the sustainability focus of your brand – “@SustainBrandName” or “@EcoName”
Use your first name and your birth year – “@Ava1995” or “@Liam2001”
Do something totally random – “@CheesePl3ase” or “@NotMyMonkey”
Choose a cool Instagram username idea that reflects your style – “@BohoBella” or “@GlamourGreg”
Incorporate your favorite animal – “@OwlObessesed” or “@TigerTravels”
Tap into your niche – “@FoodieFred” or “@RunWithRayleigh”
Use strategic underscores – “@Better_By_The_Beach” or “@__TheLuxuryRealtor”
Choose words related to your business and interests – “@BooksAndBunnies” “@ModernMarketer” or
Choose a username that reflects your mission – “@SavingTheRainforest” or “@EcoFriendlyFashionista”
Have fun with it – “@LaughingLola” or “@TheJoker_666”
Make sure it’s easy to remember – “@SaraWrites” or “@JuliaSings”
Try not to make it too long – “@TinaGoesGreen” or “@AdamExplores”
Choose something catchy – “@AceOfChase” or “@YinAndYarns”
Combine your business name with an action word – “@BuildingBrands” or “@MakingMarketingMagic”
Choose something unique – “@AstroBella” or “@TheCrazyCatLadyJill”
Use words that reflect your creativity – “@CreativeCarla” or “@InventiveIvan”
Make sure the username is relevant to your business and brand – “@AdventureTravels_John”
Reference your favorite book or movie character – “@KimPossible” or “@HarryPotterLover”
Choose a username that reflects your personality – “@WittyWilliam” or “@LaidBackLuke”
Include keywords people may use to search for you – “@Fashionista_Sarah” or “@BeautyBloggerBecky”
Choose something modern and hip – “@BrandNameUrban” or “@NameModernMovement”
Use food-related words – “@BerrificBri” or “@ChocolateChipKitchen”
Incorporate “essentials” to showcase your brand’s core products or services – “@BrandEssentials” or “@EssentialName”
Choose something memorable – “@CrazyCalculator” or “@TheGadgetGuyGeorge”
Use your first name and the word dreamer – “@EternalDreamer” or “@GracefulDreamer”
Allude to your favorite piece of pop culture – “@PotterHeadLisa” or “@SherlockFanatic”
Choose your first name and a superlative – “@FearlessSam” or “@IncredibleGrace”
Add “official” to your Instagram username – “@XYZOfficial” or “@OfficialJayLee”
Incorporate “HQ” to signify headquarters – “@BrandHQ” or “@NameCentralHQ”
Use “Co” to represent your brand – “@BrandCo” or “@NameGroupCO”
Merge your brand name with inspiring words like “inspire” or “creative” – “@InspireBrandName” or “@NameCreativeCo”
Show off your entrepreneurial spirit – “@BusinessBabeElla” or “@EntrepreneurHolly”
Use your first name and a birth month flower – “@RoseRiley” or “@LilyLogan”
Combine your first name, profession, and an adjective – “@GorgeousChefJohn” or “@DaringDavetheClimber”
Think of a clever play on words – “@SandwichSupreme” or “@LaptopLiz”
Choose a cute Instagram username idea that reflects your coffee addiction – “@JavaJane” or “@CaffeineChris”
Combine your birthstone with your first name – “@RubyExplorer” or “@TopazTraveler”
Add “creative” to your first name to highlight your artistic side – “@InspiredEmily” or “@CreativeChris”
Add your pet’s name to your first name – “@BellaAndMe” or “@MaxAdventures”
Combine your first name with a wellness-related term – “@MindfulMelissa” or “@WellnessWarrior”
Be a bookworm – “@BookishBrian” or “@LiteraryLucy”
Combine your favorite color with your first name – “@PinkExplorer” or “@BlueDreamerKate”
Include sunrise or sunset in your Instagram username – “@SunsetChaserLisa” or “@DawnDreamerTom”
Reference a favorite movie quote – “@CharliesDangles” or “@HakunaMatataHannah”
Merge your birth year with your first name – “@90sKidKate” or “@80sRockstarJohn”
Show off your nature enthusiast side – “@NatureNate” or “@OutdoorOlive”
Be an astrological enthusiast – “@GeminiGal” or “@AquariusAlex”
Make a pun about yourself – “@CoffeeKlatchKaren” or “@BubblyBrittany”
Exude positivity – “@SunnySammy” or “@HappyHank”
Use the word “solutions” to represent your brand’s problem-solving nature – “@BrandNameSolutions”
Use “studio” to showcase your brand’s creative space – “@BrandNameStudio” or “@NameCreativeStudio”
Combine your brand name with “experience” to emphasize the experiential aspect of your brand – “@ExperienceBrandName” or “@NameJourney”
Use “labs” to highlight your brand’s innovative spirit – “@BrandNameLabs” or “@NameExperimentationLab”
Show off your global reach – “@BrandNameGlobal” or “@NameAroundTheWorld”
Reference a famous phrase – “@DoorsOfPerception” or “@ToBeOrNotToBeMandy”
Sell yourself as an influencer – “@InfluencerBrandName” or “@NameImpact”
Highlight your brand’s expertise – “@BrandXpert” or “@NameMasters”
Promote a disruptive and transformative spirit – “@RevolutionBrandName” or “@NameDisruptors”
Capture the essence of your brand – “@EssenceBrandName” or “@NameVitality”
Use words like “empire,” “growth,” and “influence” to showcase your brand’s success – “@EmpireBrandName” or “@GrowthPortal”
Highlight the connection aspect of your brand – “@ConnectBrandName” or “@NameNetwork”
Highlight impact and transformation – “@ImpactBrandName” or “@NamePositiveChange”
Create a sense of innovation – “@InnovateBrandName” or “@NameInnovationHub”
Add “revive” to represent your brand’s ability to rejuvenate and refresh – “@ReviveBrandName” or “@RajRenewal”
Merge your brand name with “edge” to showcase its uniqueness and competitive advantage – “@EdgeBrandName” or “@DaleCuttingEdge”
Incorporate “excel” to represent your brand’s excellence and high standards – “@ExcelBrandName”
Use “unite” to highlight your brand’s focus on unity and collaboration – “@UniteBrandName” or “@KaraCollective”
Add visionary words to your brand name to showcase your brand’s forward-thinking approach – “@VisionaryBrandName” or “@NeemsForesight”
Merge your brand name with harmonic to represent the balance and synergy within your brand – “@HarmonyBrandName” or “@JasEquilibrium”
Incorporate “elevate” to represent your brand’s ability to uplift and inspire – “@ElevateBrandName” or “@JadeInspireCo”
Use “nexus” to showcase your brand as a central point of connection – “@NexusBrandName” or “@KarlNexus”
Show how your brand thrives – “@ThriveBrandName” or “@AmiraProsperity”
Include words like “wisdom,” “clarity,” and “vision” to emphasize your brand’s knowledge – “@WisdomBrandName” or “@VisionNameCo”
Create a sense of comfort and security – “@SafeBrandName” or “@NameSecurity”
Reference the world of sports – “@SportsSavvySteve” or “@FootballFinderFrankie”
Use keywords like “artist,” “designer,” or “maker” – “@ArtistBrandName” or “@MakerArjun”
Include time-related terms like “now” and “future” – “@NowBrandName” or “@FutureNameCo”
Create an Instagram username that showcases your brand’s mission – “@MissionBrandName” or “@LinsPromiseLand”.
Add your profession to your first name – “@GraphicDesignerGeorge” or “@DancerPing”
Merge your brand name with “alliance” to represent your collaboration with others – “@AllianceBrandName” or “@NameAlliance”
Use words like “beyond” to represent your brand’s vision and aspiration – “@BeyondBrandName” or “@NameBeyond”
Reference your dream destination – “@VegasVicky” or “@ParisPenny”
Include words like “adventure,” “journey,” and “quest” to represent your brand’s spirit of exploration – “@AdventureBrandName” or “@QuestNameCo”
Combine your first name with “chronicles,” “wanderlust,” “glow,” or “scribbles” – “@JaneChronicles” or “@JohnWanderlust”

Why a unique Instagram username is important

Your Instagram username should be as unique as you are. It’s a great opportunity to show off your personality and stand out.

A creative, memorable username can help people find you more easily on Instagram and encourage them to follow you. It can also help to boost your brand recognition, improve your monetization strategies, and help you create a consistent identity across multiple platforms.

How to choose a unique Instagram username

There are a few tips to remember when coming up with ideas for an Instagram username. Firstly, try to make it memorable. Use alliteration, rhymes, or wordplay to stand out.

Secondly, try to ensure your username isn’t already taken by someone else. You don’t want people getting confused and accidentally following the wrong account!

Finally, consider how much of your personal information you want to reveal in your username. If you’re using it for business purposes, you may want to keep it more neutral. Personal accounts have the benefit of being more flexible.

Keep in mind your Instagram username can be up to 30 characters and can contain numbers, letters, and periods but can’t contain other punctuation marks or symbols. Emojis are also a no-go.

If the IG username idea you want is already taken, try adding underscores, numbers, and periods in the middle of it. For example, if “Lizbizz” is already taken, you could try “Li_z_bizz” or “Li.z.bizz.123”.

Looking to level up your Instagram game? Check out our list of 264 creative Instagram captions to get started.

Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.

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The post 109 Best Instagram Username Ideas [Free Username Generator] appeared first on Social Media Marketing & Management Dashboard.

Originally posted on June 21, 2023 @ 3:41 pm

Where are all the healthcare social media policy examples?

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations.

The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. With sensitive patient data and an ever-growing list of regulatory and compliance requirements, having a comprehensive healthcare social media policy is crucial.

That’s why we put together this guide to healthcare social media policies, including examples and templates to help you create your own.

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines.

Why create a social media policy for healthcare employees?

Healthcare organizations using social media face unique challenges, particularly when protecting patient privacy and adhering to regulatory requirements. Federal laws like the Health Insurance Portability and Accountability Act (HIPAA) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online.

Here are some key reasons healthcare organizations should create a social media policy.

Defining expectations

Clear expectations around social media activity will help protect your organization and staff. A healthcare social media policy helps to define acceptable behavior that reflects positively on supervisors, colleagues, patients, and the organization as a whole.

Brand representation

Brand safety is especially important in healthcare, as a misplaced post or poorly handled comment can cause significant reputation damage. A social media policy can help ensure that posts associated with your organization represent the values of the organization and its mission. It can also create guidelines around personal posts by staff who may be seen as brand ambassadors, even when they aren’t at work.

Smile! April is #OralHealthMonth.

Taking good care of your teeth and gums helps prevent tooth loss and keeps the rest of your body healthy.

Don’t know where to start? Here are our top oral health health tips: https://t.co/BlSftVAj0j pic.twitter.com/PzhyGFr5Gc

— Vancouver Coastal Health (@VCHhealthcare) April 6, 2023

Information vetting

Inaccurate or misleading health information can have a variety of harmful effects on healthcare organizations, from undermining public trust to causing direct harm to patient health.

A healthcare social media policy can help define guidelines for vetting the information shared on social media to ensure accuracy. This can include double-checking sources, fact-checking statistics, and verifying health claims with clinical experts

Dr. Moore, Ontario’s CMOH has released his 2022 Annual Report.

The report is a call to take lessons from the pandemic and past outbreaks like H1N1 and SARS to ensure Ontario is ready for any future outbreak or pandemic.

Read it here: https://t.co/Ac1k2fVtCK pic.twitter.com/Y4mqSsVgDs

— Ontario Ministry of Health (@ONThealth) March 7, 2023

Licensing standards

Creating a social media policy for healthcare employees can also help ensure that all content released by the organization complies with licensing standards set by its governing body.

This includes making sure that posted content meets required disclosure laws, such as those regarding advertising or endorsements, and adhering to any relevant HIPAA regulations.

Patient privacy

Having well-defined social media policies helps protect patient privacy. Your policy can help ensure no personally identifiable information is posted or shared, such as photographs or patient names, and that any conversations are kept confidential.

Crisis management

In the event of a crisis or negative feedback, healthcare organizations can use their social media policy to ensure that they respond in a timely and appropriate manner.

The policy should outline protocols for responding to customer complaints, addressing potential PR issues, and providing support to patients and other stakeholders.

Enforcement

Finally, a healthcare social media policy helps organizations enforce their expectations and protect themselves from potential legal liabilities. Outlining disciplinary action for policy violations, such as warnings or termination of employment, is an important part of any healthcare social media policy.

Healthcare social media policy examples

Looking for healthcare social media policy examples to shape your own policy? Here are a few examples from well-known healthcare organizations.

1. John Hopkins Medicine

Johns Hopkins Medicine operates social media channels for all of its six hospitals. In its healthcare social media policy, the organization outlines the importance of seeing social media as “a front door into the organization” while also being an important part of connecting with its patients and community.

Johns Hopkins Medical’s social media policy is based on a set of key principles:

Respect for individuals and the organizations they serve
Transparency of information
Patient privacy
Kindness in communication with others
Accountability for actions

All policy notes relate back to Johns Hopkins’ core set of values: Excellence & Discovery, Leadership & Integrity, Diversity & Inclusion, and Respect & Collegiality.

Source: Johns Hopkins Medicine

Johns Hopkins also combined its high-level notes into a simple, effective, animated video that can easily be shared among staff and healthcare leaders.

This is a great example of how creating interactive, design-forward social media policies can help companies stay compliant while also inspiring employee participation.

Explore the full Johns Hopkins healthcare social media policy, as well as a handy key points and FAQ page.

2. Vancouver Coastal Health

Every healthcare org, big or small, needs to have a social media policy in place. Vancouver Coastal Health (VCH), an organization that serves more than one million people across British Columbia and beyond, is no exception.

VCH’s guidelines for the use of social media by staff, volunteers, physicians and external partners are detailed in their Privacy, Confidentiality, & Social Media policy.

The policy covers topics like:

Respectful communication.
Use of official VCH accounts.
Proper use of photos and videos.
Confidentiality, privacy, & security considerations.
Appropriate comments and posts.
Unacceptable or illegal activities.

To get staff and practitioners on board, VCH created an interactive digital learning module that walks staff through common scenarios and provides guidance on how to handle them.

The module features multiple choice questions like the one below…

Source: Vancouver Coastal Health

… and offers detailed explanations for each answer, helping bring wider context to sometimes puzzling policy violations.

Source: Vancouver Coastal Health

From VCH:

“To deliver high-quality care in fast-paced environments, various modes of communication, access-to-information, and digital tools are important. Regardless of your role, you may encounter confidential business-related, patient, or staff information. You are responsible for using and sharing this information in a secure manner. So ask yourself: Do I need to know?”

3. The University of Texas Medical Branch

While videos and interactive media can be useful in engaging audiences, you don’t have to break the mold to create an effective social media policy for healthcare employees.

The University of Texas Medical Branch (UTMB) healthcare social media policy is a simple, online PDF that outlines:

Why social media matters to UTMB.
Important notes on privacy and security.
Best practices for posting and communication.
How to protect personal and professional reputations online.
Who to contact if you have questions about appropriate use.

Source: University of Texas Medical Branch

This document isn’t fancy, and it’s probably not going to win any design awards. But, it does give great, clear, and actionable advice on how healthcare providers can use social media in a responsible way.

Outlining clear guidelines for personal use of social media by employees also helps protect UTMB from any potential legal or reputational liabilities.

4. Mount Sinai Health System

Source: Mount Sinai Health System

Somewhere in between Johns Hopkins and UTMB rests the simple branded beauty of Mount Sinai Health System’s social media guidelines. This visually appealing and informationally in-depth digital PDF explores the following topics:

Why social media matters to Mount Sinai.
How employees can “join the conversation” online with Mount Sinai’s social channels.
The importance of developing a social media strategy before launching channels.
Specific tips for Facebook and Twitter.
Detailed notes on acceptable and unacceptable use of professional and personal social channels.
Contact information for the social media department.

The document also provides a helpful template for defining a social media strategy. This includes a table outlining goals, KPIs, and competitor references.

This healthcare social media policy is a great example of how organizations can define corporate rules, while also promoting positive use of personal social media at the same time.

5. World Health Organization (WHO)

Organizations that operate globally will have increasingly complex needs when it comes to healthcare social media policies.

The World Health Organization (WHO) operates on eleven different social media channels, reaching an audience of 6 million people. The WHO Strategic Communications Framework for Social Media provides a comprehensive example of an effective social media policy for healthcare organizations operating on a global scale.

Source: World Health Organization

This document includes specific guidelines for:

Naming conventions for corporate accounts.
Design specifications for animations and quotes.
A style guide for crafting Tweets.
What to do if WHO accounts are compromised.
In-depth training on responding to outside media.
Crisis communication policies.
Multilingual communication guidelines.
Policies on disseminating credible information.

#DidYouKnow?

1 in 2 young people is at risk of hearing loss due to unsafe listening.

Protect your hearing. Practice safe listening.#HealthForAll #WHO75 pic.twitter.com/vsXZle7nPp

— WHO Ghana (@WHOGhana) April 12, 2023

What to include in a healthcare social media policy

When crafting a healthcare social media policy of your own, you should aim to include the following points.

Employee access: Define who is allowed to access the company’s social media accounts and who can post on behalf of the organization.
Licensing and regulations: Outline any licensing and regulations that apply to healthcare employees when working with social media, such as HIPAA compliance.
Information verification: Stress that employees must appropriately vet any information they share on social media and use appropriate disclaimers to protect the organization’s interests.
Posting standards: Healthcare organizations should include guidance on appropriate content, comments and language for posts. This can include content on official channels as well as recommendations for us of personal accounts.
Platform-specific rules: Organizations should provide specific guidelines for the types of platforms they will use and the purpose or goals of each. For example, Twitter may be used to broadcast announcements, while Facebook encourages more interactive engagement with community members.
Confidentiality: Healthcare organizations should also include guidelines in their policies related to protecting confidential information, as well as protecting patient privacy.
Patient communication: In addition to protecting patient privacy, healthcare social media policies should provide guidance around employee interaction with patients. This includes the need to direct patients to engage through official, secure channels instead of joining their social networking sites.
Consequences of breach: Finally, healthcare employees should be informed of the consequences if they fail to adhere to a policy.

Remember, this is just a starting point. Your organization knows its needs best, so customize, add, and subtract from this list as you need.

Free healthcare social media policy template

Ready-made healthcare social media policy templates can help organizations quickly create a comprehensive and compliant policy.

Use this template to create a healthcare social media policy for your organization.

How to implement a social media policy for healthcare employees

Once you’ve created your policy, it’s time to implement it. Here are five steps to help ensure successful policy implementation:

Communicate the policy: Send out a copy of the policy to all healthcare employees and make sure everyone knows what’s expected of them.
Educate staff: Provide training sessions and regular reminders about the policy and its importance.
Monitor compliance: Regularly monitor employee activity on social media to ensure the policy is being followed.
Take action: If someone is found not following the policy, take appropriate disciplinary action.
Review regularly: Over time, update your policy to reflect any changes or new situations that may arise.

Remember, new social media channels pop up all the time. Make sure to stay informed and adjust your policy as needed.

Hootsuite makes social marketing easy in the healthcare industry. From a single dashboard, you can manage all your networks, connect with new patients, mitigate risk, and stay compliant. See Hootsuite in action today.

Get started

The post Healthcare Social Media Policy: Examples + Free Template appeared first on Social Media Marketing & Management Dashboard.

Originally posted on June 22, 2023 @ 5:40 pm