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Ziff Davis Enterprise launches Video Syndication Program

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ziffdavis.jpgThe Ziff Davis Enterprise Web Buyer’s Guide announced that it has launched a new Video Syndication Program designed to help technology marketers take advantage of the emergence of new media by syndicating and generating leads from their valuable promotional videos on the premier Ziff Davis Enterprise network of Web sites.

Developed and powered by the Web Buyer’s Guide, the Video Syndication Program helps technology marketers generate high-quality enterprise IT sales leads by hosting up to 3 of their valuable promotional and educational videos on the WebBuyersGuide.com and then strategically syndicating them across the award-winning Ziff Davis Enterprise network of Web sites including eWEEK.com, Baselinemag.com and CIOInsight.com. Video downloads are then generated via strategic and aggressive promotion across Ziff Davis Enterprise eNewsletters and Web sites, with qualified lead and video performance data being delivered to the client on a weekly basis.

Originally posted on September 4, 2007 @ 9:37 pm

Epicurious.com unveils Epi 2.0, an entirely new site for people who love to eat

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epicurious.jpgEpicurious.com today unveiled an entirely new site design intended to further personalize the experience for the user’s needs and showcase a cleaner, more sophisticated look. Epi 2.0 features include added search and browse capabilities, enhanced recipe and menu functionality, streamlined navigation, related content, a more personalized and intuitive user experience, and a robust blog, The Epi-Log, with six new guest contributors.

The new Epicurious.com will retain the more than 60,000 recipes (25,000 professionally tested recipes and 35,000 submitted by home cooks) and useful features users have come to rely on, but with easier navigation and better tools.

“Epicurious.com has been a pioneer for more than 12 years in the food world online, and our users have always been very involved in the site, whether by uploading their favorite recipes, commenting on blog entries and recipes, or having a lively discussion in our popular forums,” said Tanya Steel, editor in chief of Epicurious.com. “Through the ongoing process of streamlining and personalizing Epicurious.com, we are committed to making the site an even easier place for our users to find their culinary inspiration, share with others, and shape the site.”

Originally posted on September 4, 2007 @ 9:30 pm

Filed Under: Web

Crushpad and Wine Library launch community-generated wine

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crushnet.jpgCrushpad today announced that it has teamed with Wine Library TV’s Gary Vaynerchuk to create the world’s first community-generated wine. Vaynerchuk’s legion of 30,000 weekly video podcast viewers dubbed Vayniacs– will take their passion for wine beyond collecting and consuming, and now actively participate in the creation of their own “Vayniac Cab.”

Crushpad is working with Vaynerchuk and his fans to bring the concept to life, sourcing fruit from several of Napa’s top vineyards; providing guidance from its winemaking team; and processing, aging and bottling the luxury-class Cabernet at its urban San Francisco winery.

Participants in the populist winemaking project will participate in the process through:

• Hands-on harvest activities at Crushpad’s winery, including crushing, fermenting and pressing. All the action will be captured on video and shared on Crushnet.com, Crushpad’s online winemaking community.

• Real-time updates and opportunities to connect with other members of the Vayniac Cab group via Crushnet.com.

• Web cams, videos and photos that capture the action and provide a “crush course” in winemaking.

Originally posted on September 4, 2007 @ 3:28 pm

Glu launches classic Atari game for mobile

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viewmedia.jpgGlu Mobile Inc., a major publisher of mobile games, today announced the launch of the classic Atari arcade hit Asteroids, for mobile phones. The original arcade game released by Atari in 1979 is among the most recognized and successful arcade games of all time. 28 years later, the classic retro space shooter has been reinvented specifically for the mobile platform, with all new enhancements including innovative new themes, bonuses and gameplay modes, as well as “classic mode” which gives gamers the gameplay and graphics true to the original game.

“Asteroids captures the timeless energy and addictive gameplay of the original arcade game, a true reminder of the hours spent at the arcade, but also gives gamers completely new themes, gameplay and graphics that take advantage of today’s technology,” said Jill Braff, senior vice president of global publishing, Glu. “Gamers young and old love retro arcade classics like this one and people will be pleasantly surprised by the game’s modern depth and sophistication.”

Originally posted on September 4, 2007 @ 10:39 am

Local.com renews search marketing distribution deal with Yahoo!

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local.jpgLocal.com today announced that it has renewed a multi-year agreement in which Yahoo! will continue to deliver its sponsored search results to Local.com, including Local.com’s recently expanded local search network.

“Yahoo’s considerable base of high quality local advertisers complements Local.com’s highly relevant search results. The result is even more relevant content that helps visitors to Local.com and our network of local publishers find the businesses and services they are looking for,” said Heath Clarke, Local.com CEO. “Yahoo! is a partner of choice and we value our relationship with them. We look forward to delivering additional quality search traffic and unique, targeted opportunities to Yahoo’s advertisers.”

Originally posted on September 4, 2007 @ 12:29 pm