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Neopets adventure game launches on top gaming sites worldwide

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neopets.jpgNeopets, the virtual world and casual gaming community for tweens and teens, and MumboJumbo, developer and publisher of premium casual games, today announce the launch of a brand-new downloadable Neopets game, Neopets: Codestone Quest. Offering the more than 40 million Neopets members registered worldwide the perfect match-three puzzle experience, beginning this week, Codestone Quest is available for download at top gaming sites worldwide including Nickelodeon’s paid downloadable games website Nick Arcade. The game will also be available in the coming weeks on Neopets.com and leading gaming portals worldwide.

“As we continue to expand Neopets, the original online youth-oriented virtual world, to multiple platforms, this PC casual game is an exciting new extension of the popular Neopets gaming activities on the site,” said Kyra Reppen, Senior Vice President and General Manager of Neopets. “Neopets: Codestone Quest further expands the Neopian virtual world themes that Neopets fans have come to know and love.”

Originally posted on September 11, 2007 @ 12:15 pm

Lavalife and Playboy announce exclusive partnership

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lavalife.jpgLavalife Corp., a provider of products and services designed for singles, today announced an exclusive
two year partnership with Playboy.com.

Under the agreement, Lavalife, which has over 1.2 million members who exchange more than 1.3 million messages every day at www.lavalife.com will become the exclusive sponsor of Playboy.com’s newly created Sex & Dating channel. Lavalife will contribute content to this section on Playboy.com, which offers features on sex, dating, relationships, and the single life, and provides visitors with a direct link to Lavalife’s extensive database of singles profiles. Playboy.com
users will have the opportunity to browse profiles on Lavalife.com, enjoy content relevant to their lifestyles, and also connect with other singles through Lavalife’s Mobile and Voice dating services.

“This partnership is a natural step for both companies, as Playboy.com and Lavalife’s core users are similar in age, lifestyles, interests and needs,” said Marina Glogovac, Chief Executive Officer of Lavalife. “Lavalife has long been a leader in the singles and personals industry, and our entertaining content and unique singles offer the Playboy audience a new way to explore connections around the world.”

Originally posted on September 12, 2007 @ 5:23 pm

ESPN’s Cricinfo.com taps AdMob as mobile ads provider

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admob1.jpgCricinfo.com, the world’s largest cricket content source, has selected mobile advertising network AdMob to monetize its mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated targeting. This marks one of the first global and local mobile advertising partnerships.

AdMob will serve ads on Cricinfo pages, connecting its advertiser base of hundreds of brands to the Cricinfo demographic. In August, AdMob served over 350 million ads in India alone across its network of over 2,000 mobile Web publishers. AdMob serves both global and market-specific advertisers, offering industry-leading ad targeting.

Cricinfo launched ads with AdMob just in time for the inaugural Twenty20 World Cup in South Africa, which is expected to draw millions of fans searching for information via their mobile devices from around the world. Mobile Web users visit Cricinfo for up-to-date match scores, schedules, results and more.

Originally posted on September 12, 2007 @ 8:40 am

Washingtonpost.com launches Reviewed.com technology reviews

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reviewed.jpgWashingtonpost.com launched a new technology reviews channel with Reviewed.com, publisher of consumer products reviews. Featured on Washingtonpost.com’s technology section, Reviewed.com editors provide hands-on reviews with scientific, standardized testing, analysis and information.

“Our technology section is popular because its coverage runs the gamut from huge technology firms to the individual consumer,” said Jim Brady, Executive Editor, washingtonpost.com. “Reviewed.com really serves that individual consumer with its consistent and valuable product reviews— they are comprehensive, professional and edgy, which makes them a perfect fit on washingtonpost.com.”

Central to each Reviewed.com publication is the company’s ratings system which uses a standardized practice of analysis for every product. Scientific, computer-generated performance scores are combined with human analysis to arrive at a rating for each product that can be cross compared to other products reviewed that year. This enables consumers to quickly and easily compare how each model fares against others in the market and provides the most accurate and comprehensive rating available.

Originally posted on September 13, 2007 @ 10:23 am

Filed Under: Web

Universal Music Group and BUZ Interactive partner to bring music to mobile voicemail

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umusic.jpgUniversal Music Group and BUZ Interactive today announced that they have entered into an agreement to provide BUZ users with access to UMG’s music catalog of chart-topping artists through BUZ’s breakthrough GETaBUZ voicemail messaging service. Thousands of new UMG songs are now available on GETaBUZ, the growing service that allows anyone to create a “BUZ”, a voicemail greeting that combines their voice message with their favorite music.

“We are delighted to partner with BUZ whose service is strengthening the connection between artists and fans,” stated Rio Caraeff, Executive Vice President of Universal Music Group’s eLabs, the company’s new media and technologies division. “The launch of this new mobile music product is just one example of how Universal Music is continuing to cultivate online entertainment by offering our consumers even more ways to enjoy the musical experience.”

Originally posted on September 11, 2007 @ 4:36 pm