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comScore announces breakthrough service for measurement of online advertising

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comscore.jpgcomScore, Inc., a leader in measuring the digital world, today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad Metrix Publisher captures all types of display advertising, including static and rich media/interactive ads, for the U.S. market.

“comScore Ad Metrix Publisher, the inaugural service from our Ad Metrix product suite, is the first online advertising measurement service to accurately account for the number of ads displayed and tie those views to actual web users,” said Alistair Sutcliffe, vice president of comScore Advertising Solutions. “Understanding the reach, frequency and audience composition for an online advertising plan is vital information for any media planner. Ad Metrix provides the tools for optimizing the placement of online ad dollars, thereby fulfilling the promise of the Internet to deliver greater media accountability.”

comScore Ad Metrix Publisher reports on: Ad impressions and reach for sites with display advertising; Who is reached with these impressions via reach/frequency and GRP reporting for individual sites; and How impression and share trends change over time.

Originally posted on September 24, 2007 @ 1:50 pm

‘The Sarah Silverman Program’ website launches

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Comedy Central announced today that ComedyCentral.com will launch “The Sarah Silverman Program” web site. The launch of this new site allows viewers to be more than just be spectators in Sarah Silverman’s world, they can now get an in depth look into all the mayhem.

Users will be treated to exclusive online video from the minds of Sarah, the cast and some very special friends – including animated original shorts that expand on each episode, the latest news from the world of Sarah, exclusive on-the-set video and a special show insider’s daily blog.

Each week, the site will feature users favorite show clips, as well as new, exclusive videos made especially for the web as well as via mobile phone video. Highlights include Sarah enlisting the aid of her friends to create “The Sarah Silverman Program Nuggets,” a twisted video on-set of the show. In addition, users will be able to play a new video game, as well as add new Sarah Silverman ringtones to their mobile phone.

Originally posted on September 20, 2007 @ 4:27 pm

Filed Under: Web

The New York Post partners with Roo for video offering

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nypost.jpgROO Group has been selected by The New York Post to launch online video and video advertising on its website.

The ROO platform will allow The Post to create and showcase its own original content, providing another channel for popular Post personalities to reach new audiences or strengthen ties with existing ones.

The partnership deepens ROO’s ongoing relationship with News Corporation. ROO currently powers online global video content distribution and content syndication across many of News Corp’s premier properties including The Times of London, The Sun and The Australian, and has content syndication partnerships with FOX News Channel, Fox Affiliates and Sky News. Earlier this year News Corp signaled its long-term commitment to ROO by becoming a strategic investor in the company.

Originally posted on September 20, 2007 @ 10:58 am

Megadeth real-time webcast to be viewed globally through YeboTV

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megadeth.jpgYeboTV, a web-based TV network, announced that it will stream Megadeth’s September 22 concert. This will be a live real time stream viewable to fans globally on YeboTV.com, Megadeth.com, and Roadrunnerrecords.com. Also showing will be opening acts In This Moment and The Confession.

“Megadeth and Roadrunner brought together the partnership with pickrset.com and saynow.com which complemented our technology and provides the user with a comprehensive live experience,” says Cheryl Shaver, VP of Music Development for YeboTV.

Originally posted on September 21, 2007 @ 6:00 am

Virgin Mobile USA takes text messaging to next level

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3jam.jpgVirgin Mobile USA, with more than 4.8 million customers, launched the next innovation in text messaging with 3jam SMS 2.0. The new, free-to-join service improves basic text messaging by allowing friends and family to stay connected with group communication, enabling customers to have multi-party text-message conversations. The launch marks the first time a U.S. carrier is introducing multi-party text messaging, thanks to a partnership with San Francisco-based SMS services firm 3jam.

3jam SMS 2.0 enables Virgin Mobile customers to send a text message to any number of friends simultaneously, have everyone know who received the message, and allow subsequent replies to go to everyone using SMS. The 3jam application is free and requires no subscription.

Originally posted on September 21, 2007 @ 12:10 am