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Mochi Media launches MochiAds to help independent game developers monetize games

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mochiads.pngMochi Media announced the public launch of MochiAds, an online games ad network connecting advertisers with independent game developers looking to monetize and share their creations.

The MochiAds network already supports over 1,000 game developers, providing them with opportunities to make money by inserting around-game advertising into their games. The ads show as games are discovered and virally distributed across blogs, social networks and other sites by the estimated 237 million consumers who play online games. Bloons, a popular game on the network, received 7,754,288 ad impressions across approximately 26,160 sites and 217 countries and territories last month. The viral nature of game distribution enables developers to be rewarded regardless of the website on which the games are played.

There are two types of advertisements, pre-game or inter-level, which are viewed as the game is loading or during natural breaks in game play. The ad-serving technology allows developers flexibility over where ads show on a per-domain basis, and the ability to remove them at any time. Unlike sponsorships and licenses, MochiAds does not bind game developers with contractual agreements. Developers can join or leave the network at any time, but are incentivized to stay with attractive benefits such as free game hosting and a growing range of distribution deals with sites such as Hi5 and RockYou Games.

Earlier, Mochi Media received $4 million in financing from Accel Partners, the same firm behind Facebook and mobile advertising network AdMob.

Originally posted on October 16, 2007 @ 4:45 pm

Yahoo inks multi-year agreements with Cars.com, Forbes.com, Ziff-Davis Media

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yahoo.pngYahoo!, Inc. announced significant display advertising agreements with Cars.com, Forbes.com and Ziff-Davis Media. These agreements represent the continued build-out of Yahoo!’s network of premium publishers, which will benefit advertisers, publishers and users. These relationships enable marketers to reach their target audiences with high-value inventory on Yahoo! and across the web, improving reach, frequency and relevance.

“Yahoo! is developing a new marketing ecosystem where premium publishers can deliver relevant marketing messages to their users on their owned and operated sites, or on Yahoo!’s sites, while also giving marketers the ability to reach their desired audiences across the entire network,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “When you put the breadth of Yahoo!’s owned and operated properties together with these vertically-focused leaders, advertisers will be able to reach a high-quality audience with greater relevance and scale.

Originally posted on October 16, 2007 @ 5:45 pm

NYTimes.com launches “The Board” Editorial Blog

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theboard.pngNYTimes.com has launched “The Board,” a blog written by members of The New York Times editorial board, providing commentary and background on each day’s editorials.

“We are excited about starting this blog for the editorial board. There’s so much that goes on during any particular day that we can’t get to on the editorial page, and so much we can add to our editorials by using the power of the Internet. We hope that our readers take up the invitation to join us in a dialog about the issues of the day– large, small and just plain strange,” Andrew Rosenthal, editorial page editor, said.

The Board is a companion to the day’s in-print editorials, offering additional insight, reflection and context in both signed and unsigned posts. The Board will also feature commentary on topics that did not fit on the editorial page, postcards from board members who are traveling and written snapshots of discussions with special visitors.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 14.7 million unique users.

Originally posted on October 17, 2007 @ 6:05 am

Zinion to provide book preview feature for Barnes & Noble

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zinio.pngZinio LLC, the digital publishing and distribution platform for magazines and books, has partnered with Barnes & Noble.com to launch their new “See Inside” digital book preview feature. “See Inside” is delivered through Zinio’s digital reader technology and is now available for thousands of book titles on the site.

Zinio’s digital reader captures the fundamental nature of how books are browsed and allows consumers to view books online the same way they would in a retail environment. Features like dual page viewing, search, high quality page resolution, and natural page-turning capabilities, provides the Barnes & Noble.com customer a full retail experience in one session.

Originally posted on October 15, 2007 @ 10:36 pm

Filed Under: Web

Industry leaders join Maven Networks to redefine Internet TV advertising

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maven.pngMaven Networks, an Internet TV platform company, along with Fox News Digital, Scripps Network, Ogilvy, Digitas, TV Guide, 4Kids TV, Microsoft Corp., DoubleClick and 24/7 Real Media, announced the formation of the Internet TV Advertising Forum, an industry collaboration to define next-generation online video advertising standards. The industry collaborative was established to help solve the challenges and deficiencies associated with current online video advertising models.

The goal of the Forum is to develop and standardize effective online video advertising solutions that create engaging and appealing user experiences as well as innovative and scalable monetization opportunities. To accomplish this, Forum members will leverage comprehensive research, development and usability testing of new ad formats and technology capabilities to address the challenges associated with launching successful Internet TV advertising campaigns.

The Internet TV Advertising Forum will meet regularly to complete several projects ranging from an in-depth research project designed to identify and test various new video ad formats to the development of technical capabilities that meet the individual needs of each market segment participating in the collaboration. The results of this research project will be made public by the end of 2007.

Originally posted on October 15, 2007 @ 7:44 am