Graduation sees a lot of cards, congratulations, and gifts, and sometimes it can be overwhelming. Here are some great thank graduation thank you messages. Graduation Thank You Message For Family Dear family, I would like to thank you for the support you have provided me by which I have earned huge graduation success. I am […]

Originally posted on October 25, 2022 @ 1:40 pm

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read.

But what is BookTok? How do you get started on BookTok? And who are some of its top influencers?

We’re here to answer all your questions about BookTok and give you a list of the top 10 books recommended by BookTok this year.

What is BookTok?

BookTok, short for “Book TikTok,” is a community of users on TikTok who are passionate about books and literature. By making entertaining videos centered around the books they read, they have created an inventive way of discussing, reviewing, and recommending books that have revolutionized the literary and publishing communities.

BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend. Now, it is one of the world’s biggest social media communities for books. BookTok has over 29.1 billion views, and many big box retailers like Barnes & Noble have dedicated sections to the BookTok community.

Like Instagram’s Bookstagrammers, these BookTokers are influencers with a devoted following of literary lovers worldwide. They use their platform to promote books they love, introduce new authors, and foster conversations with fellow readers.

Creators often post content discussing their current reads, book hauls, and much more. They also like to talk about the characters in books they are reading and share funny anecdotes related to those characters.

@adridiaries

I’ve heard so many good things about each book, so excited to read!!! #bookhaul #bookhaul2022 #newbook #minihaul #minibookhaul #barnesandnoble #booktok #books #bookworm #bookish #bookrecs #fyp #amillionkissesinyourlifetime #girlinpieces #byathread #beforewewerestrangers #thefineprint #booktoker #foryoupage

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There’s a strong focus on young adult fiction, fantasy, and romance genres in BookTok. So, if you’re into those genres, this is the community for you! You’ll find book recommendations and discussions about popular book tropes like “enemies to lovers,” “morally gray villains,” and “right person wrong time.”

@elenaslibraryy

#BookTok #books #fyp #book #bookworm #bookclub #wattpad #wattpadstories #bookish #booktoker

? Vecna x Do I Wanna Know by Altegomusic – ALTÉGO

BookTok’ers are known to dress up as characters from books they love, an activity that has spawned the trendy book-related aesthetic known as “Twilight Core.”

@librafairyyy

Reply to @t.xagan guysss I looked at pics and I was shook cause it also looks similar from the outside #twilightcore #twilight

? ac loverrmore – Ady

Some authors have even found fame on BookTok, such as These Violent Delights author Chloe Gong. Her book has become so popular on BookTok that it landed on the New York Times Bestseller List, with some booksellers citing BookTok as the reason for its popularity.

Top BookTok creators in 2023

The rise of BookTok has taken the publishing industry by storm over the past few years, with influencers inspiring book lovers of all ages to pick up a book.

Here are some of the biggest BookTok influencers on TikTok in 2023 who have helped spark a generation’s bookish revolution.

UsernameFollowersLikes

@aymansbooks892.4K102.6M

@thebooksiveloved553.3K29.3M

@ezeekat549.6K25.3M

@abbysbooks462.4K34.5M

@amyjordanj385.7K14M

@jennajustreads371.6K14.8M

@munnyreads356.5K16.5M

@caitsbooks306.1K16.9M

@penguin_teen285.4K91.0M

@moongirlreads_228.3K20.5M

Here’s a breakdown of the top five.

1. @aymansbooks

@aymansbooks is the year’s top BookTok’er with 892.4k followers and over 102 million likes. Ayman’s content mostly focuses on bookish humor, book reviews, product hauls, and book recommendations.

@aymansbooks

had to be said…#lolatung #bellyconklin #thesummeriturnedpretty #thesummeriturnedprettyseries

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2. @thebooksiveloved

@thebooksiveloved is run by BookTok’er Pauline Juan and features book recommendations, book reviews, and videos of Pauline reacting to scenes or characters in her favorite books. Pauline has amassed more than 553.3k followers and 29.3 million likes with her BookTok recommendations.

@thebooksiveloved

book boyfriend WHO #kindlescribe #annotatingbooks #ebooks

? darling – spedup

3. @ezeekat

@ezeekat is run by BookTok’er Jaysen Headley, an avid bookworm and anime fan who makes regular BookTok book recommendations. Jaysen centers his BookTok content around young adult novels, anime, and manga. But you’ll also find other fun content about board games, Disney movies, and Doctor Who episodes. So, if you like all things nerdy, geeky, and bookish, @ezeekat has you covered.

@ezeekat

Which ones should I read that i haven’t?? #booktok #books #reading #classics #bookworm #narnia #frankenstein #dune #booklover

? Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

4. @abbysbooks

@abbysbooks comes in at number four on the top BookTok creators of 2023. Abby has 462.4k followers and 34.5 million likes for her quirky, book-loving content. Whether it’s book reviews, book hauls, book recommendations, or book humor, Abby is sure to keep her followers entertained and informed with her bookish adventures!

@abbysbooks

why do I do this #booktok #bookworm #reading

? WAR IS OVERRR – sarah

5. @jennajustreads

BookTok creator @jennajustreads‘ name says it all. She loves to read! On this BookTok account, you’ll find reviews of popular BookTok books, BookTok recommendations, and videos of Jenna breaking down popular young adult novel tropes. Jenna has 371.6K followers and more than 14 million likes through her videos.

@jennajustreads

what signs should I put in part 2?? #fantasy #aesthetic #zodiac #books #booktok #fyp? #yabooks #whichworld #foryou #yabooktok #lovestory #tropes

? ???????????? ???? – ?????? ??????

Top BookTok books in 2023

Book lovers around the globe now covet BookTok recommendations. Here’s a sneak peek into some of the hottest titles being recommended on BookTok in 2023.

1. How Not to Drown in a Glass of Water by Angie Cruz

 

How to Not Drown in a Glass of Water is a powerful and vivid book that follows Cara Romero as she navigates her journey to the US. This book offers a visceral experience as readers are taken on an emotional roller coaster of self-discovery, cultural confusion, and generational trauma.

BookTok’er @LupitaReads TikTok review of this book saw 1.2 million views.

@lupita.reads

I’m still not over how much this one made me cry #immigrantmother #daughterofimmigrants #motherwound #latinaswhoread #hownottodrowninaglassofwater #angiecruz @lupita.reads

? som original – Daay

2. Nightcrawling by Leila Mottley

Set in East Oakland, Nightcrawling follows a young woman’s search for solace and security amidst family loss and displacement. With elements of magical realism and hip-hop culture, this book explores identity and belonging.

Nightcrawling was made popular on BookTok by creators like @jackbenedwards.

@jackbenedwards

the saddest book I’ve read since A Little Life ….. you’re welcome and I’m sorry #booktok #nightcrawling

? original sound – Jack Edwards

3. The Guest List by Lucy Foley

The Guest List is a gripping psychological thriller set on a remote Irish island where two families come together to celebrate the wedding of the season. But as dark secrets and suspicions threaten to ruin the festivities, tensions mount, and relationships are tested.

Many BookTokers have promoted this book, including @reesesbookclub (that’s right, it’s Reese Witherspoon’s official book club!).

@reesesbookclub

Did you hear the news? #TheGuestList has now sold 2 million copies! Help us congratulate author LucyFoley! #booktok #summer #summerreading #thriller

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4. The Midnight Library by Matt Haig

The Midnight Library comes highly recommended by popular BookTok stars like @ezeekat. This book tells the story of Nora Seed, a woman offered infinite choices that could alter her life’s path. Through exploring each book on the shelves of The Midnight Library she can experience different versions of life and make decisions to find out which one would be her best possible future.

It’s a thought-provoking book that has gained a loyal following from those who enjoy its philosophical take on life and its questions about regret, choice, and hope.

@ezeekat

Many of you have asked for a review of this one so here it is! #booktok #books #midnightlibrary #bookish #bookreview

? Memories (In the Style of Maroon 5) [Karaoke Version] – Instrumental King

5. Before Your Memory Fades by Toshikazu Kawaguchi

If you’re looking for a tearjerker of a book, look no further than Before Your Memory Fades by Toshikazu Kawaguchi. This book follows four customers of Café Funiculi Funicula, each looking to travel back in time. Through this book, we learn about these unique characters and their stories, as they search for love, redemption, and answers to life’s toughest questions.

Fans of BookTok will be especially fond of this book, as Kawaguchi is well-known for his unique and thought-provoking writing style. I think this review by @aymansbooks says it all.

@aymansbooks

worth every tear tho #beforeyourmemoryfades

? original sound – Ayman

Frequently asked questions about BookTok

How do I get BookTok?

Anyone with the TikTok app can be part of BookTok. Simply search for BookTok users or hashtags you like, then follow and interact with their content. You don’t even need a book-related account to be a part of BookTok.

Why is BookTok so popular?

BookTok is popular because it offers book lovers a chance to connect with like-minded readers and discuss their favorite literature. It also provides book recommendations from other users, allowing readers to discover new books and authors they may not have known about before.

What is the most popular BookTok?

The most popular BookTok account is @aymansbooks, which has over 892K followers! Ayman’s account combines bookish humor, book reviews, recommendations, hauls, tags, and more. It’s a great book-lovers haven!

Promote your Booktok alongside your other social channels and grow your followers fast using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

Get Started

The post Everything You Need to Know About Booktok + 5 Best Books appeared first on Social Media Marketing & Management Dashboard.

Originally posted on January 16, 2023 @ 7:41 pm

If you’re a little lost on how to make money on Pinterest, then keep reading to learn how to turn the visual discovery engine into a revenue-generating machine.

Pinterest recently reported a 6% decrease in global monthly active users year over year. Does that mean it’s losing its relevance? Hardly.

Pinterest still has 431 million users across the globe. And that audience is consuming almost 1 billion videos per day on Pinterest. The revenue opportunities for businesses and influencers are undeniable.

Can you make money on Pinterest?

Yes, especially if you are a blogger, influencer, or eCommerce business. There are several different ways to make money on Pinterest, and which tactics work all depends on your business and your strategy.

For eCommerce or product-based businesses, Pinterest is a great place to catch the eye of customers in the research phase.

85% of Pinners (the affectionate term for people who use Pinterest) say the platform is the first place they go to start a new project.

They are looking for inspiration, so it’s the perfect platform to showcase your products.

If you’re a blogger or influencer, then Pinterest can help drive traffic to your website.

It helps to not think of Pinterest as a traditional social media platform. Instead, think of it as another search engine like Google.

You’ll want to combine SEO strategies and intriguing pins to help Pinners find your content and click on the link to your site.

Once on your website, you can redirect them to subscribe to your email list, purchase products, or some other call to action.

These are just a couple of ways you can use Pinterest to make money.

For businesses and influencers looking to monetize their Pinterest channel, read on for foolproof money-making strategies you can start implementing today.

How to make money on Pinterest

Drive traffic with ads

You have to spend money to make money sometimes. Organic reach can only accomplish so much.

For added reach, throw some ad dollars behind your pins. Promoted pins can be optimized to meet different goals like increasing traffic or growing your Pinterest followers.

Promoted pins look just like regular pins, and they are placed in your target audience’s home feed, category feeds, and search results.

There are also different ad types available like shopping ads which are pulled directly from your product catalog.

(Don’t worry – we have a simple guide on all things related to Pinterest ads if you need help picking the right type.)

But are ads worth the investment?

Let’s take a look at how Nena & Co. fared when it decided to turn its product catalog into Pinterest ads.

The sustainable handbag brand was able to reach a whole new audience interested in zero-waste and ethically sourced products.

It resulted in an 8x increase in return on ad spend and cost 34% compared to other platforms.

Let shoppers purchase directly on Pinterest

For brands with an e-commerce offering, Pinterest is a natural opportunity to drive traffic — and sales.

Use pins to showcase your goods and direct followers back to your website to shop or use Pinterest’s shopping tool to purchase directly on the app.

The in-app checkout is only available to a limited number of merchants. If you do qualify, you’re in for a real treat.

Pinners can discover your product and buy it without having to leave Pinterest. This streamlines the customer journey and makes it easier than ever to purchase products on Pinterest.

Who qualifies for in-app checkout? You’ll need to meet the following criteria:

You use the Shopify app
Shopify store has a U.S. billing address
Only has Shopify feeds (Meaning you don’t have active non-Shopify feeds uploaded to Pinterest)
Accepts returns
Has an email address for customer support inquiries
Exceeds monthly checkout conversions threshold
Meets Merchant guidelines

Once you’re approved for the in-app checkout feature, your product pins will have a “Buy” button appear below the pins.

When someone clicks on it, they’ll be able to pick product details like size or color. Then they’ll get redirected to a checkout page within the Pinterest app.

Even if you don’t have the in-app checkout feature available to you yet, you can still create eye-catching pins and direct viewers to visit your website to buy the product.

Become an affiliate marketer

Affiliate marketing isn’t just reserved for blogs. You can also use your direct affiliate links to connect to pins.

By sharing your affiliate links on Pinterest, you can earn a commission on sales if Pinners make a purchase.

Of course, you can also direct people to affiliate-related content, like your blog posts or videos, to warm up your audience before they purchase.

That’s what @veggiekins did with her pin which is linked to a YouTube video containing an affiliate link.

There are some tips and tricks to becoming a successful affiliate:

1. Create board themes

You can’t just create a bunch of unrelated affiliate links, throw them together on the same board, and then expect results.

It’s best to thoughtfully curate pins around a central theme. This helps Pinners discover an overall vision and decide if they want the pinned items to replicate the aesthetics or ideas.

2. Write thoughtful descriptions

You want to express why these affiliate links or pins are important as well as use related keywords and hashtags for Pinterest to use in search results.

3. Be authentic

No one likes it when all you do is promote affiliate links. You need to create pins and boards that authentically represent your brand.

4. Use high-quality media

We’ll get more into what makes a perfect pin later, but you can’t skimp on making inspirational or thought-provoking images or videos for your pins.

5. Follow relevant guidelines on affiliate marketing

Pinterest may block you if it thinks you’re spamming the platform, so it’s best to keep updated with Pinterest’s Affiliate Guidelines and local regulations like the U.S. Federal Trade Commission’s Endorsement Guidelines to ensure compliance.

Help people shop your look

Shopping is a top priority for Pinterest users — 75% of weekly Pinterest users say they are always shopping.

Show off a styled outfit or a sleek space to spark inspiration. Then, tag the specific products in that photo so your followers can shop that look themselves.

This example from Pinterest features a video with a woman demonstrating the multiple beauty products she uses. You can also see the products tagged within the video.

Source: Pinterest

You can use Idea Pins to tag products you want to recommend to your audience.

This makes your pin shoppable and easy for people to find the products you are using. Also a great option for influencers or brands wanting to showcase their products.

Partner with a brand

Influencers and brands go together like peanut butter and jelly. That’s why Pinterest has a paid partnership tool to make it easier for influencers and brands to collaborate and provide transparency about their partnership.

Here’s how it works:

Make an Idea Pin in the app
Add the paid partnership label by tagging the brand
Then they approve the tag

And voila! Your pin now has the brand name listed on the bottom.

Here’s an example of what that looks like:

Source: Pinterest

Brands will pay you to make this type of content and share it with your audience. They may also decide to use the pin as part of their ad campaign.

And yes, there are plenty of brands looking to work with creators.

For example, Gatorade used the paid partnership tool to collaborate with Pinterest’s most popular fitness creators.

Then they used the content for their ad campaign. It led to significant results for Gatorade – the campaign has over 14 million views.

But how do you get these sweet brand partnerships?

You’ll need an engaged, niched audience for starters. You don’t need a ton of followers to get a brand deal. You do need to know how to pitch your brand though.

Join the Pinterest Creator Fund

The Pinterest Creator Fund comes with quite a few perks if you get accepted.

But what is the Pinterest Creator Fund, exactly?

It’s a five-week program where content creators learn about creating inspiring Pinterest content, gain industry insights from experts, and receive potential brand sponsorships.

And did we mention $25,000? It comes in the form of a cash grant, ad credits, and an equipment stipend.

The Creator Fund is a “new initiative focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community.”

Source: Pinterest

Every quarter, Pinterest announces a new Fund cycle with a themed topic. The first 2022 cycle was focused on Fashion and Beauty. Future cycles will have topics on Food, Lifestyle, and Wellness.

It’s currently only available to underrepresented U.S. creators, but Pinterest has expressed a desire to open the Fund to underrepresented creators in Brazil and the U.K. in 2022.

To be the first to know when the Creator Fund opens, you’ll need to sign up for the Pinterest creator newsletter.

Join the Pinterest Creator Rewards program

You don’t qualify for the Creator Fund? Then see if Creator Rewards is a better fit for you.

Creator Rewards provides a program for creators to earn money by creating original Idea Pins based on Pinterest prompts.

According to Pinterest, “Every prompt will outline specific engagement goals, like getting a certain number of saves, reactions, or takes on your Idea Pin. When you meet the engagement goals, you’ll see rewards in your bank account the following month.”

Pinterest is still in the testing phase of the Creator Rewards program, so a limited number of people qualify to apply.

To be eligible, you need to have:

A Pinterest business account
Use the Pinterest app on your phone
Be 18 years of age or older
Be a legal resident of, and located in, the United States or the District of Columbia
Have at least 250 followers
Have created at least 3 Idea Pins in the last 30 days
Have 150 saves of your published pins in the last 30 days
Create original content

You’ll need to check the Pinterest app on your mobile device to see a “Get Started” button to apply.

If you don’t meet the qualifications, then you won’t see this option.

Tips for earning money on Pinterest

It’s never too late to start working on a Pinterest marketing strategy. There are a variety of ways to earn income via Pinterest, as you just read, but all ultimately rely on the power of an audience.

Draw in the eyeballs, and the clicks (and revenue!) will follow. Here’s how.

Follow Pinterest’s Creative Best Practices

Pinterest is a visual platform, so it makes sense that there are high standards for your creative pins to stand out on Pinterest.

Luckily, Pinterest has a whole guide on its Creative Best Practices. It covers everything you need to know on how to correctly format a pin, and what can help make it capture a Pinner’s attention.

When it comes down to it, a successful pin does three things:

Visually compels you
Tells a good story
Makes people interested in learning more

But creating great content isn’t enough – you also need a strategy to get your pin discovered by the right people. That’s where Pinterest SEO comes in.

Implement Pinterest SEO

Keywords are like a meddling matchmaker, bringing content and users together for a love connection.

Using the right keywords to describe your content helps people discover your pins – both through a direct search and through Pinterest’s recommendation algorithm.

You’ll want to incorporate your keywords in places like:

Pin description
Text overlay
Board title
Board description
Profile description

Pinterest SEO sounds great, but where do you find the keywords that Pinners are using?

To figure out the best keywords, start with a broad term relevant to your business and enter it into the Pinterest search bar.

Let’s say you’re a travel blogger, and you want to write content about traveling in Mexico. You can type “Mexico travel” into the Pinterest search bar, and below, you’ll see colored tiles that suggest related keywords.

You can also scroll down to find the “Related searches” results for even more keywords.

Click on the keywords to see even more niche suggestions. For example, selecting the keyword “Tips” showed search results for “Mexico travel tips”.

That keyword has even more specific keywords that may not be as heavily targeted by other creators but are still relevant to Pinners.

Based on these results, you could start creating pins suggesting tips on what to pack, tips on taking a road trip in Mexico, and tips on going to all-inclusive resorts. And that’s just a few ideas.

Once you’ve collected your helpful keywords, put them to work — but avoid getting spammy.

Pro tip: Use keywords in rich, conversational sentences, instead of just stuffing as many in there as you can. Don’t forget to add a few hashtags to your descriptions!

Create a media kit

If you’re interested in collaborating with paid partners or hosting sponsorships on your Pinterest boards, it’s worth it to prepare an influencer media kit.

A media kit is a document that features stats about your followers and engagement.

It provides a valuable snapshot of your brand and what it can bring to a company partnership. It may also include prices of specific advertising opportunities.

Use a graphic design template to make a stylish PDF available for download, or feature the information right on your main website or blog.

Once you’ve got this in your toolkit, it’s quick and easy to start a conversation about partnership opportunities.

Schedule your pins

Adding new pins over time — rather than uploading a whole bunch at once — is going to help you reach a wider range of people.

And a scheduling tool like Hootsuite can help you prep your pins to deploy at a just-right leisurely pace.

Embed this Hootsuite video

Batch scheduling your pins is the best way to get in the creative zone with your content — plus it’ll save you from logging into Pinterest six times a day.

As with all social media platforms, you want to make great content to truly succeed – posting content with no value won’t get you anywhere.

So make sure you are creating content you are proud of and provide something inspiring or helpful to your audience.

Want more guidance on getting your Pinterest page business up and running? Check out our helpful guide on how to start using Pinterest for business. Then you can turn those pins into profit.

Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

 

The post How to Make Money on Pinterest [7 Strategies for 2022] appeared first on Social Media Marketing & Management Dashboard.

Originally posted on October 25, 2022 @ 1:40 pm

There’s nothing quite like a good morning quote to get the day off to a good start. With the right thought to start your day, you’ll find you’ve got the power and ability to tackle what life is going to throw at you. If you’re looking for some inspiration, check out the following thought-inspiration good […]

Originally posted on October 26, 2022 @ 4:41 am