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CBS and 1-800-FLOWERS.COM team up to create ‘Ex-Day’

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The CBS Marketing Group and 1-800-FLOWERS.COM announced an initiative to create “Ex Day,” a brand new holiday on October 16th designed to “let love bloom again” and bring new life to past relationships through an Ex Bouquet.

Inspired by the new CBS series The Ex List, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. Tapping into an American impulse to reconnect with a past love, the Ex Bouquet sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward “ex encounter.”

Originally posted on October 14, 2008 @ 12:50 pm

Filed Under: Web

Evite launches pet party invitation category with DogTime.com

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Online invitation and social event planning service Evite has launched its new “Pet Parties” invitation category on Evite.com. Developed in partnership with DogTime Media, the collection of pet-centric invitations features adorable images of man’s best friend and offers pet lovers the opportunity to show off their passion for pups as they plan their next social event.

The new DogTime invitations, like all Evite invitations, are free and easy to use, and they will have a home not only on Evite.com but also on DogTime.com and many of the other pet sites in the DogTime network.

Originally posted on October 9, 2008 @ 10:33 am

Filed Under: Web

Online advertising up 15.2% for first half of ’08

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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008.

Internet advertising revenues in the US for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of ’08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.

Search and Display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007. Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship.

We still have to see the full effect of the economic situation. It may be a different picture towards the end of the year.

Originally posted on October 10, 2008 @ 2:45 pm

Family Feud comes to mobile phones

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Family Feud is now available to mobile phones in North America. It is the first title developed and published by Glu Mobile in partnership with FremantleMedia Enterprise (FME).

Family Feud is one of the most well-known and longest-running game shows on television, with over 1.5 million daily viewers. Local versions of the show have aired in more than 45 countries since its launch in 1976, making it one of the most successful game show formats in the world. Hosted by John O’Hurley in the U.S., the format pits families against each other to answer questions based on surveys of 100 people.

Originally posted on October 7, 2008 @ 9:30 am

Online consumers will be in for a challenging holiday season

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To understand consumers’ online research and spending plans this holiday season, Burst Media surveyed over 3,000 Internet users ages 18 and older in late August 2008 about their expected use of the web for the upcoming holiday season. 

With economic woes pervasive in news headlines, Burst fielded the survey again between September 21- 23, 2008 (n=1,247) to ascertain whether there had been a change in consumers’ planned holiday spending in the four weeks from the first survey.  The number of consumers who plan to spend less this holiday season has increased since late August. While we cannot correlate this change with the economic climate, September data shows a significant shift from our earlier reading.
 
Specifically, the survey findings show one-third (33.8%) of respondents expect to spend less on gifts and entertaining this holiday season compared to 2007, up from one-quarter (26.9%) who expected to spend less just four weeks ago.  Slightly less than one-third (30.7%) will spend “about the same” as last year, 16.6% will spend more, and 18.9% are unsure of their 2008 holiday spending. [Read more…]

Originally posted on October 5, 2008 @ 3:34 pm