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New Media News Every Morning

RadioTimes.com selects LiveWorld for new social network-online community

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radiotimes.jpgLiveWorld, Inc. announced that it is powering a new social network for RadioTimes.com that will give its users a forum for discussing television and radio programmes. RadioTimes.com, UK’s highly popular online guide to television and radio and part of BBC Worldwide, is using LiveWorld’s industry leading Community Center platform to help strengthen its listeners’ and viewers’ ties with the site and each other.

Radio Times is the essential guide to television and radio, with recommendations from Britain’s top TV writers, compelling editorial features and the best listings information available. Their new social network, powered by LiveWorld, features blogs by resident bloggers.

“Our new online community promotes our audiences’ passion for television and radio programmes, while helping them to connect to other fans through this new media form,” said BBC Worldwide’s Editorial Director for Digital Media Duncan Swain. “We chose LiveWorld’s social networking solution as they are clearly the proven leader for global media companies who are building sophisticated community networks that build on the power of user participation.”

Originally posted on August 21, 2007 @ 3:38 pm

Shockwave to deliver games to Nokia mobile gamers

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shockwave.jpgShockwave, one of MTVN Kids and Family Group’s leading sites for casual gamers, announced an agreement with Nokia to deliver Shockwave’s portfolio of Flash Lite mini games to consumers through the Nokia Content Discoverer client, embedded in millions of Nokia devices available in markets around the globe.

The agreement, which represents the first instance of a branded Flash-based games catalog on Nokia handsets, will offer Nokia consumers across multiple countries in Europe and Asia a quick and fun casual gaming experience on their mobile device. Initially, Shockwave will make available more than 20 games from the Shockwave Minis catalog, including Downhill Train and newly created games such as Happy Hours. Games based on popular MTV Networks properties will launch in the future.

“Nokia is pleased to offer the Shockwave Minis line-up of Flash Lite games to our customers,” said Damien D’Souza, head of branded content, Forum Nokia – EMEA. “Shockwave Minis make it easy for mobile handset owners to jump in and experience a fun, casual game playing experience, at a great value.”

Originally posted on August 17, 2007 @ 10:08 am

Phily.com joins Yahoo’s Newspaper Consortium

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philly.jpgYahoo! Inc. announced that it has expanded its growing network of newspaper partnerships to include Philly.com, online home of the Philadelphia Inquirer and the Philadelphia Daily News. With the addition of Philly.com and four other newspaper partners since April, the Newspaper Consortium now includes 19 publishing companies representing nearly 400 daily newspapers reaching a total circulation of more than 21 million readers.

Among the benefits to Philly.com and Yahoo! are: Enhancing online revenue for Philly.com using Yahoo!’s industry-leading display advertising technology; Leveraging Yahoo!’s national online advertising sales force to promote Philly.com inventory to national advertisers; Having Philly.com’s sales force represent Yahoo! to its local clients; Implementing Yahoo!’s paid search technology across Philly.com; and Distributing Philly.com’s high-quality local content across the Yahoo! network in places where Yahoo! users have interest in Philadelphia’s local news, sports, finance and in other vertical content areas.

“Working with Yahoo! as a member of its Newspaper Consortium will give Philly.com the opportunity to share its award-winning local content with its users and advertising with Yahoo!’s 131 million monthly visitors, targeting those with interest in the Philadelphia area,” said Eric Grilly, president, Philly.com. “Being part of this unparalleled network will bring best-of-breed tools and resources to our local customers.”

Originally posted on August 16, 2007 @ 10:52 am

Gay Ad Network launches

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gay.jpgGay Ad Network, an online vertical advertising network, launched with support from an influential group of gay and lesbian publishers. Local gay newspapers, national gay magazines, gay content web sites and popular gay social networking services have aligned to create a new online media platform for national advertisers. With more than two dozen independent publisher partners representing over 200 web sites, Gay Ad Network offers advertisers mass reach into the gay market.

“Independent web publishers have been successful in creating great quality content and attracting loyal and passionate audiences, but they have been less effective in attracting national advertisers due to their limited individual size,” said Elderkin. “By developing content-rich marketing programs that span our aggregated audience, we can provide unique marketing vehicles for our advertising partners.”

Gay Ad Network selected Adify’s Build Your Own Network (BYON) platform as the technical foundation for its offering. Adify enables Gay Ad Network to forge relationships between its advertising and publisher partners by delivering the backend infrastructure to build and manage vertical advertising solutions capable of delivering content sponsorships, image and rich media ad delivery. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

Gay Ad Network was founded by Mark Elderkin, a 13-year industry veteran and pioneer in developing gay online advertising and subscription-based businesses. As president of PlanetOut, Inc., Mark was responsible for global advertising sales, online editorial and business partnerships. Prior to his role with PlanetOut, he was CEO and founder of Gay.com, which he built into the largest gay online community.

Originally posted on August 16, 2007 @ 2:59 pm

Small World Labs partners with Limelight Networks to offer video delivery solution for online communities

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smallworld.jpgLimelight Networks, a content delivery network (CDN) for digital media, today announced that it has partnered with Small World Labs Inc., provider of online social networking software for corporations, organizations and associations. By employing Limelight’s global CDN solution, Small World Labs’ clients can take advantage of high-end video capabilities within their social and professional networks to create more compelling and reliable online communities.

“With Limelight’s CDN on board at Small World Labs, our customers now have access to an extensive infrastructure for the rapid delivery of user-generated video,” said Michael Wilson, co-founder and CEO of Small World Labs. “We’re excited to partner with Limelight on a rich media solution that’s sure to enhance the end-user experience on our customers’ social and professional networks.”

Originally posted on August 14, 2007 @ 1:50 pm