Vizu Corporation today introduced Power Polls, the latest way for websites to engage visitors and learn from them. The Power Polls robust product suite consists of four integrated polling applications: Demographic Polls, My Polls, Content Polls, and Research Polls. To use Power Polls, websites create one “Poll Zone” and select 1-4 types of remotely controlled polls to appear in that zone.
These polls fulfill a number of important functions for web publishers:
Understand visitor demographics. Demographic Polls automatically characterize a website’s audience and deliver a dashboard view of who is visiting the site based on the most valuable demographic measures. Great for improving content relevance and selling advertising. Collect visitor feedback. For websites that regularly poll their audiences, My Polls is the easiest solution available. Instead of pasting code for each new poll, My Polls enables publishers to create one customized “Poll Zone,” then remotely rotate content as needed. Provide fresh content. For publishers who are looking to increase return visits and reader engagement, but don’t want to create their own web polls, Content Polls will automatically serve relevant, professionally produced polls to their sites. Monetize websites. Web publishers can make money by hosting 3rd party Research Polls which engage readers, but don’t take them off the website like ads do.
Originally posted on January 23, 2008 @ 2:18 pm
