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New Media News Every Morning

LivePerson integrates live chat statistics with Google Analytics

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LivePerson, Inc., has seamlessly integrated its live chat technology with the powerful Google Analytics reporting platform enabling small and midsized businesses to accurately measure the impact of the chat channel on sales and conversion rates.

Automatically included in LivePerson’s small and midsized business (SMB) products, this new, value-added feature helps customers pinpoint which
keywords and marketing campaigns drive visitors to chat; measure and track the impact of these interactions on conversion rates; and develop an accurate profile of visitors who interact via chat and subsequently make an online purchase.

Originally posted on February 4, 2008 @ 1:29 pm

HealthiNation and Comcast Spotlight launch on-demand health portal for digital cable customers

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healthination.pngHealthiNation is working with Comcast Spotlight, the advertising sales division of Comcast Cable, to offer health information programming at no additional charge for Digital Cable customers through Comcast’s ad-supported On Demand destination, “Searchlight.” This content is available in the “Health & Wellness” folder in Atlanta, Boston, Chicago, Detroit, Philadelphia and Seattle with a rollout across all of Comcast’s markets in May 2008.

As part of the agreement, Comcast Spotlight will offer local sponsorship opportunities to hospitals and other health service providers for HealthiNation’s programs. The independent and high-quality nature of HealthiNation content is an attractive selling point to advertisers, who are increasingly looking to connect with consumers in their communities in a meaningful way.

Originally posted on February 2, 2008 @ 7:17 pm

Venere.com acquires Worldby.com

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Venere.com has acquired the Italian online hotel booking agency Worldby.com from FINB S.A. and from the company’s management team, whose members will continue in their current roles; it is foreseen that the two companies, while leveraging important technology and commercial synergies, will continue to manage independently their accommodation supply partners.

The acquisition consolidates Venere.com’s position as one of Europe’s leading online reservations operators and the Italian market leader, delivering an additional 2.5 million registered users – almost doubling its customer base since the time of Advent International’s 60% controlling investment in November 2006 – and adding a further 6,000 properties to its existing 20,000 throughout the world. It is foreseen that in 2008 the group will generate gross bookings in excess of EUR500 million. The online hotel reservations market is one of the fastest-growing segments of the EUR200+ billion European travel industry, in itself the largest and most attractive travel market in the world.

Originally posted on February 4, 2008 @ 12:43 pm

Rhapsody, Yahoo! ink deal in digital music

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Yahoo! and Rhapsody America announced a broad strategic relationship in digital music. Rhapsody will be the exclusive on-demand music service for Yahoo!, replacing Yahoo! Music Unlimited. Yahoo! and Rhapsody also intend to collaborate on other digital music services such as music downloads. The partnership introduces Rhapsody’s subscription music service to the largest online music audience through Yahoo! Music and reinforces Yahoo!’s focus on providing users with a destination to easily access the best music services and content from across the web.

In the coming months, Yahoo! Music Unlimited subscribers will be migrated to Rhapsody’s digital music service through a simple process that will convert Yahoo! Music Unlimited subscribers’ music libraries to Rhapsody. Current Yahoo! Music subscribers will have the opportunity to maintain their existing pricing tiers for a limited time period after migration to the Rhapsody service. Additional details will be communicated to Yahoo! Music subscribers closer to the date when account migration begins.

Originally posted on February 4, 2008 @ 6:54 am

Political contest plays out on mobile phones with Gameloft’s ‘Battle for the White House’

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Political in-fighting goes mobile as Gameloft introduced ‘Battle for the White House’, a new mobile game that spoofs the current 2008 presidential elections.

‘Battle for the White House’ allows players to assume the roles of the leading candidates: Democrats Hillary Clinton; Barack Obama, John Edwards, and Republicans Rudolph Giuliani and Mitt Romney, as they square off against one another in completely re-imagined ways.

2008’s presidential hopefuls face such daunting challenges as: Boxing, Debate, Sabotage, Parade, Ballot Ball, Sneak In, Touch the Sky, and Crow Breaker.

‘Battle for the White House’ will be available on all major mobile carrier decks in February 2008. To check the game’s availability with your carrier, text “WHITE” to 82174 on your mobile phone.

Originally posted on January 31, 2008 @ 1:23 pm