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Understanding the Japanese Social Media Landscape

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The evolution of the Internet has certainly changed the way we look at the world. The average person has five social media accounts and spends two hours a day connected to the internet. Understanding the digital landscape of a country can tell a lot about the ongoing trends and behaviour of the younger populace. It can provide useful information for businesses and even the government to get a pulse of the people and their needs, wants, and activities.

Japan has a population of over 127 million, 86% of which are active users of the Internet. 19% of the general public has at least one active social media account which translates to 24 million active profiles. Here are just some of the most popular social media platforms in Japan today. [Read more…]

Originally posted on August 14, 2017 @ 4:30 am

Three Of The Most Creative Ways To Market Your Business

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Even blogging for your business can get stale sometimes. You can only be creative so much on a business blog before you have to get serious. And, you don’t want to post too much, as well as not wanting to rehash old material.

Why not break up the blogging and the social media marketing a little with some other creative ways to market your business online. There are plenty of options, and these three are all fairly easy things to do that will help get your business more attention. [Read more…]

Originally posted on March 10, 2017 @ 11:47 pm

5 Podcasting Benefits For Small Business

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podcasting for business

Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.

With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]

Originally posted on January 13, 2017 @ 4:25 am

Apps and Websites that are Changing How People Work and Find Jobs

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Professionals are very fortunate these days as they can enjoy a more convenient work environment with the existence of various advanced technology. With the internet and mobile technology, they can now multi-task and even work while away from their office.

Those who are still job-hunting, whether fresh graduates or just shifting careers, are as lucky because they can easily search for the job they want online using their preferred gadgets. They can simply do their research via websites or using specific apps that were made purposely for finding work and they can apply for any position absolutely any time they want and anywhere they are. [Read more…]

Originally posted on January 6, 2017 @ 10:51 am

3 Ways Blogging Can Help Grow Your Business

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If you’ve been working on your business for a while, you’ve likely heard how important having a blog can be for your ultimate success. However, because this can be a very big time investment for your business, many business owners don’t feel that they can take the time to create a successful blog for themselves. But when it comes down to it, choosing to take the plunge and make blogging a part of your marketing plan can be a real boon for your business. To show you how, here are three ways blogging can help you grow your online business. [Read more…]

Originally posted on January 30, 2018 @ 8:01 am