ATG announced that Urban Brands Inc. has selected ATG Commerce as the e-commerce technology foundation for the re-launch of web stores for both Ashley Stewart and Marianne. Expected to launch in spring 2008, the new AshleyStewart.com will boast a sleek site with expansive product inventories enhanced by the unique, personalized browsing and buying experience provided by ATG’s software. The Marianne launch date is to be determined. Re-platforming both sites with ATG Commerce will enable Urban Brands to significantly increase Web sales and advance the company’s aggressive expansion goals by attracting new customers and creating brand enthusiasts through the use of personalized home pages, promotions and site search results which help shoppers find the latest fashion selections and suggested accessories quickly and easily each time they visit.
Originally posted on February 16, 2008 @ 12:15 pm