Bulgari has selected ATG as its e-commerce provider in order to launch a stylish, well-designed web store with sophisticated functionality which mirrors the luxury retailer’s brand values. Bulgari’s US online store is now live; it offers users the chance to learn more about the retailer’s products, browse, and purchase a range of items, from jewels to watches and accessories.
ATG was chosen above IBM and SAP due to its impressive technology credentials and because its solution offers sophisticated, packaged functionality with minimal extra build. The highly scalable ATG Commerce software will help Bulgari to personalize the entire online buying experience, making it easy for customers to not only find, compare and purchase desired products, but also register for gifts and pre-order products, helping the luxury retailer to offer exclusive deals to special customers and encourage loyalty.
Originally posted on February 5, 2008 @ 8:09 am