ShopLocal, the leader in multi-channel shopping services, polled consumers about whether they planned to brave the crowds on Black Friday, one of the busiest shopping days of the year.
A resounding 52 percent said they plan to hit the stores the day after Thanksgiving, searching for holiday deals only offered by retailers one day a year. Despite the battle of fighting long lines and crowded parking lots, 67 percent expect to complete up to 25 percent of their shopping by the end of the first day of the holiday season.
Moreover, 24 percent expect to wait or camp out in line in front of their favorite stores to be one of the first customers as more major retailers open their doors as soon as 11 p.m. on Thanksgiving night or early dawn on Black Friday.
Aimed at helping holiday shoppers navigate their way to a successful shopping experience, ShopLocal.com has launched a microsite specifically for this event.
Originally posted on October 24, 2007 @ 2:35 am