The Second Life craze continues.
Interactive advertising agency TMP Worldwide, which specialises in recruitment, said on Monday it will allow corporate recruiters to hold job fairs and interview potential employees via TMP’s space on the Second Life virtual world.
I’m not the least surprised, not after that Swedish embassy thing. Still, I think it’s silly. 3,3 million users is of course quite a bit, but it doesn’t merit this kind of attention. Sure, it’s a lot cheaper to actually put up something in Second Life and perhaps have someone watching it on select hours, than doing the same thing in real life. TMP, in the story quoted above, is doing the right thing there, in principal, since job fairs are expensive and time consuming.
But let’s face it. This Second Life craze is nothing else than new media link bait for old media coverage.
Originally posted on February 13, 2007 @ 1:14 am
Thank God someone else recognises that the value of corporates entering Second Life is not the entering itself, but the PR it generates.