Apple sued for iMac deception

Apple deceptively marketed its new 20-inch iMac in a way that grossly inflated the capabilities of its monitor, which is vastly inferior to the previous generation it replaced, according to a federal class action lawsuit filed today by Kabateck Brown Kellner, LLP.

According to the suit, filed in the U.S. District Court, Northern District of California in San Jose, Apple is deceiving consumers by concealing that the new 20-inch iMac monitors are inferior to the previous generation’s and those of the new 24-inch iMac. In addition, the monitors are incapable of displaying “millions of colors,” despite Apple’s marketing claims.

Apple told consumers that both the 20-inch and 24-inch iMacs displayed “millions of colors at all resolutions.” Indeed, the new 24-inch iMacs display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens, as did the previous generation of 20-inch iMacs. But the new 20-inch iMac monitors do not even come close, displaying 98% fewer colors (262,144).

While Apple describes the display of both the 24-inch and 20-inch iMacs as though they were interchangeable, the monitors in each are of radically different technology. The 20-inch iMacs feature 6-bit twisted nematic film (TN) LCD screens, the least expensive of its type.

The 20-inch iMac’s TN screens have a narrower viewing angle, less color depth, less color accuracy and are more susceptible to washout across the screen.

Apple’s Web site tells consumers that “No matter what you like to do on your computer – watch movies, edit photos, play games, even just view a screen saver – it’s going to look stunning on an iMac.”

In fact, the inferior technology of the 20-inch iMac is particularly ill-suited to editing photographs because of the display’s limited color potential and the distorting effect of the color simulation processes.

Originally posted on April 1, 2008 @ 7:01 pm