This morning I read that AOL have extended their $900m bid for Swedish affiliate network TradeDoubler. The bid is now valid until March 14, whatever good that will do AOL since a 90% acceptance among shareholders are needed for the deal to go through, and that’s not happening.
According to a Reuters report, AOL has no plans to raise the offer.
AOL is looking to buy TradeDoubler to get into the European affiliate market, where the company is one of the really big players. Most likely they’ll want to combine TradeDoubler with Advertising.com, which also is active in Europe, in some manner.
We’ll most likely see more on this, but I would be surprised if the deal goes through without AOL pumping in more cash. TradeDoubler is a solid company, they don’t need to sell.
Originally posted on February 27, 2007 @ 1:49 am