AOL has placed a bid on Swedish affiliate advertising company TradeDoubler, for about $900 million. That’s SEK 215 per share. A press release has been posted online, and there’s TechCrunch coverage as well.
However, the bid might not be accepted. A Swedish owner, Alecta, says no to the deal according to reports, despite the board’s go-ahead. Alecta owns 10.1% in TradeDoubler, and thinks that the offer is way too low.
TradeDoubler is a big player in the advertisement business in Europe, managing primarily affiliate programs but also click marketing. AOL probably wants to buy in on this market, and TradeDoubler is indeed the logical choice. We’ll probably hear more about this deal soon.
Originally posted on January 15, 2007 @ 6:56 am
I guess I just dont get AOL.