AOL today launched a new version of its sports site that focuses on community content and blogs, and leverages the power of its top sports blog the FanHouse. The overhauled sports and news sites build on the success of the blog-centric format first used by celebrity gossip site TMZ.com, a joint venture of AOL and Telepictures Productions.
In addition to the new web 2.0 features, the sports site features traditional sports news, exclusive columnists, up-to-the-minute scoreboards, and user-generated video. AOL also announced a new fantasy football experience that provides simple sign up, and will include free live scoring, line-up analyzer and free online draft kit.
The new AOL Sports blog format invites discussion and debate about top sports stories. Posts are tagged by topic and team so fans can easily find news on their favorite team or rivals. The site also incorporates the FanHouse on the main sports page, giving users the power to engage in a real-time dialogue with other sports fans.
Originally posted on July 2, 2007 @ 8:10 am
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