AOL has relaunched the gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games. The retooled site, which will add twenty new games by year’s end, will also facilitate collaboration among players by offering user-generated game reviews, tips and ratings.
To provide partners with multiple advertising opportunities, the new site will feature deep, in-game advertising integrations in several online games such as Bingo and Solitaire. In addition, pre-roll ads and in-game interstitials will also provide advertisers with a variety of methods to target an engaged audience. In an effort to expand the site’s demographic reach, Games.com will offer players of all ages a variety of gaming choices, while AOL’s games.aol.com will still target traditional adult gamers.
Games.com will feature more than 400 online and downloadable games and will add twenty new single and multiplayer exclusive online games such as multiplayer Solitaire to its roster by the end of the year. The site will continue to develop the next generation of single and multiplayer games to include card and board games, casino games, puzzles and more. These enhanced games will feature tournament functionality, a prizing system, player profiles and state of the art graphics.
Originally posted on November 15, 2007 @ 11:46 am