AOL has launched a new personal finance website called WalletPop.com. The website is a spin-off of AOL Money & Finance and will help consumers survive and thrive in today’s economy by focusing on all aspects of consumer and personal finance. AOL Money & Finance will continue to focus on business and investing news, tools and analysis.
In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.
The growing stable of WalletPop bloggers includes well-known consumer finance experts, and the lineup of original features will offer a compelling vehicle for advertising partners to reach an engaged and targeted audience.
Originally posted on July 15, 2008 @ 4:29 pm