AOL announced that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL.
Using TACODA’s technology, AOL will be able to extend its targeting capabilities to advertisers and publishers and extend the reach of its third-party display network, currently the largest in the U.S.
TACODA will continue to be based in New York. Financial terms of the deal were not disclosed.
Originally posted on September 6, 2007 @ 5:03 pm
Perhaps the financial terms were not disclosed because most of the purchase price was held back to pay for damages that will be incurred by AOL as the parent of Tacoda for the patent infringement lawsuit by Modavox.
Since Tacoda sold something that was not theirs to sell, there may be very little left on the table for the owners of Tacoda once the damages or settlement are paid to Modavox