This was expected. AOL’s intentions to trim the Weblogs blog network portfolio has been known for some time. Unless I’m missing anything, diving blog Divester is the first one to go though.
AOL, Divester’s parent company, has decided to retire several of its
smaller, less profitablelong-running blogs at the end of the month. Unfortunately, Divester is one of those blogs.
I don’t want to paint AOL off as a big bad wolf for doing this. It’s all about business, and if Divester just isn’t doing well enough then the focus it surely requires should be shifted elsewhere. However, if I was AOL I would be gracious enough to offer the editorial crew of the blogs being closed down to buy it for a decent price calculated from the blog revenue. Perhaps they will, but I kind of doubt that.
Jason Calacanis, founder of Weblogs, Inc., says he has approached AOL regarding buying Divester back, to no success so far it would seem.
Originally posted on January 30, 2007 @ 1:48 am
bluesaze says
any reason why your not using categories in this wordpress installation ??? even pearsonfied doesn’t use Categories
Thord Daniel Hedengren says
We are using categories and always have. Take a look to the left of the headline. Also, links in the top.
Duncan says
PVR Wire as well unfortunately.
Thord Daniel Hedengren says
I thought that one was going to merge with Engadget?
bluesaze says
ooh I see. it so subtle I never noticed it.
David Krug says
Bluesaze,
Just a different way to approach categories as an organizational tool.
Pfied uses cats too. Also very subtle.
jeremy wright says
All the bloggers are at least getting gigs at other WIN blogs :-)
Thord Daniel Hedengren says
That’s a good thing. :)