Mochila announced that American Media, Inc. (AMI) has joined as a premier content provider. As one of the world’s largest repositories of online information, Mochila now includes rich content from participating AMI magazines, including Shape, Men’s Fitness and Natural Health.
By joining Mochila’s marketplace, AMI will make its content available for free to publishers through Mochila’s innovative ad-support program. Through the ad-support program, AMI will provide its content to Web publishers for free and earn a percentage of the advertising revenue that accompanies that content. AMI will also license its content to other sites for a one-time fee.
This latest partnership will enable American Media, Inc. to extend its brand beyond the participating online properties and monetize the broader distribution of their high quality content. The three properties with content now available in the Mochila marketplace include:
• Shape.com: a premiere health and fitness site geared towards women that provides tips on healthy living, recipes and fitness tools;
• MensFitness.com: geared towards a young, active and affluent men who are passionate about peak performance in health and fitness goals and personal lifestyle;
• NaturalHealthMag.com: offering conventional and alternative solutions to meaningfully achieve more energy, vitality and purpose in everyday lives.
Originally posted on January 24, 2008 @ 11:20 am