American Express Travel, one of the world’s largest travel agency networks, has launched Local Color, a new travel information and planning sitelet that aggregates best-in-class destination content from three strategic partners – Lonely Planet, IgoUgo, and Travel + Leisure – into one easily navigated, searchable, and engaging experience.
This will enable visitors to easily and efficiently explore destination content and plan for enriching travel experiences. American Express is leveraging each partner’s expertise to provide valuable travel information on destinations all over the world.
“Travelers are increasingly looking for ways to deepen their knowledge through travel experiences that are unique and memorable. By bringing to our customers tools like Local Color, we can help them create truly personalized and unforgettable vacations,” said Audrey Hendley, vice president of marketing, American Express Travel.
Originally posted on October 3, 2007 @ 11:13 am