Amazon UK, keen to allow you to buy things from its massive warehouse of products even while on the move, has just announced its new app for the iPhone and iPod Touch.
Though you’ve been able to access Amazon from the Safari web browser from the word go, the standalone app introduces an interesting new feature: Amazon Remembers.
Using the iPhone/iPod Touch camera, users can find products based on images they’ve snapped. So, you could pop into your local high street store, snap a picture of the exorbitantly-priced gadget, and then get Amazon to find you a cheaper version.
If it works, this is a great feature to have. It saves the user having to tap in the make and model number. I guess it will work a little better on the later iPhone models which have (marginally) better cameras.
Presumably it uses a variant of the near-ubiquitous face recognition technology found in many digital cameras. I wonder if it’s harder to recognise human faces or variants of different classes of gadgets?
Originally posted on October 26, 2009 @ 7:01 am