In a business setting, Blackberry phones are usually the preferred smartphones mainly because of the great integration of push email services on to the device, not to mention Blackberry Messenger, which makes messaging effortless. But what do you do if the very reasons you have a Blackberry fail you?
This is what happened to millions of Blackberry users when the Blackberry network suffered a massive outage that lasted for three days. The bad experience was strong enough for some Blackberry users to actually consider transferring to other brands.
Based on a survey conducted by Kelkoo, a price comparison site based in Europe, about 19 percent of one thousand respondents said they will move to another smartphone manufacturer.
The survey was made while Blackberry was wrestling with the worldwide outage of its services, which affected its email, internet and messaging services.
The 19 percent who said they will likely switch is alarming news for Research in Motion (RIM), but more alarming still are the other findings of the survey. For example, 42 percent of the respondents said that they will think about going to another smartphone manufacturer when their contract expires. This is a fairly high rate for people who are going to have second thoughts about sticking with a Blackberry. The survey can be used by Blackberry to its advantage though because the data can be used as the impetus to formulate new plans and incentives for sticking with a Blackberry. The company can also start reassessing what happened from a technical perspective and try to find a solution so that a massive outage can be prevented in the future.
Originally posted on October 17, 2011 @ 6:12 pm
