To complement its traditional media strategy, AIDS Healthcare Foundation (AHF), the US’ largest nonprofit HIV/AIDS healthcare provider, has recently gone viral, reaching millions of online users with its innovative HIV/AIDS advocacy and prevention campaigns distributed on the Internet.
The organization’s most recent effort includes an original viral video public service announcement promoting HIV-testing entitled “Sex Network.†The video depicts a fictional scenario in which a young man in his twenties, Guy, is sitting alone in his living-room and is suddenly asked by an unseen announcer voice: “Have you been tested for HIV?†He denies needing to be tested saying, “I have nothing to worry about. I’ve only slept with 3 people.†Suddenly, his 3 ex-girlfriends appear in his living-room. “But I’ve slept with 5 people,†says one. And 5 more people suddenly appear. “And I’ve slept with 9,†says another. And those 9 people pop into the picture. This continues until Guy’s living room is filled with people of all stripes confessing how many partners they have had. Finally, alarmed, Guy turns to the camera and asks, “Now what do I do?†The unseen voice answers with the following words, which also appear on the screen: “Get tested now. Go to www.freeHIVtest.net.â€
Originally posted on May 7, 2009 @ 10:44 am