U2 has announced that this weekend’s Californian concert at the Pasadena Rose Bowl will also be streamed live on YouTube.
Of course, if you’re outside the US you’ll have to watch it at a bizarre time — 3.30am on Monday morning in the UK for example — but manager Paul McGuinness said that, as the gig was being filmed, it made the perfect opportunity to “extend the party beyond the stadium”.
Google-owned YouTube will slap adverts around the video, as well as making highlights available after the concert. In addition, there’ll be links to Twitter streams discussing the concert as well as the opportunity to donate money to Bono’s RED charity.
Though U2 gets a decidedly mixed reaction as a band, there’s no denying that this is a great move forward. It would be great to see this sort of thing happening more often, though music rights issues could make that difficult.
Originally posted on October 21, 2009 @ 9:46 am