Advertising.com Inc., a wholly owned subsidiary of AOL LLC, announced that comScore Media Metrix has ranked the company’s display advertising network as the number one source of online consumer reach for the 36th consecutive month.
In April 2007, ads served across the Advertising.com display network reached 88% of U.S. online consumers or 156,037,000 unique visitors. This reach surpasses all other entities measured by comScore Media Metrix, including those within its top property, ad-supported property and ad network rankings.
“Advertising.com has long been the network leader in display advertising, as evidenced not only by our reach but also by our continued growth and success,” said Lynda Clarizio, president of Advertising.com. “With the recent acquisition of Third Screen Media, and, in 2006, Lightningcast, our reach has grown even further to include mobile and video platforms. Whatever device, format or solution is next, look to Advertising.com to lead the way.”
Originally posted on June 1, 2007 @ 3:34 am