Relevantis has licensed AdStar’s Mobile Advertising Dashboard. Relevantis will integrate AdStar’s technology with its Universal Ad Platform to create a complete solution for the delivery of relevant mobile advertisements to end users. The combined offering gives content publishers an end-to-end solution to monetize their mobile properties through advertising.
AdStar’s Dashboard serves as the user interface for the solution, allowing advertisers to create, schedule and submit their ads directly to publishers in the required format, depending on the end-user device. Relevantis’ software platform allows publishers to maximize mobile advertising revenue by delivering relevant ads, thereby increasing consumer satisfaction and click-thru rates. Relevantis’ Ad-Server is the first unified ad platform to support contextual mobile web and in-application advertising. Relevantis and AdStar have structured a revenue-share agreement.
The Relevantis ad platform supports rich interaction such as “click-to-web”, “click-to-call”, “get directions” and “get coupons”, and allows publishers to leverage in-house sales capabilities in conjunction with external ad initiatives. Through AdStar’s Dashboard publishers can allow advertisers the ability to track their mobile advertising campaigns more closely and understand which ads are working and to what extent, providing a clear illustration of return on investment.
Originally posted on January 24, 2008 @ 4:05 pm