Startup advertising network for social networking sites AdParlor reached a major milestone with the delivery of over 1 million quality impressions daily. Since launching its advertising platform only four months ago, AdParlor is specializing in providing publishers and marketers with the capability to leverage the vast audiences within social networks such as MySpace, Facebook, Hi5 and Bebo.
“With AdParlor, advertisers and publishers can target prospective customers utilizing social networks and their custom applications across a range of criteria such as age, gender, and location,†said Hussein Fazal, CEO, AdParlor. “Our focus on delivering the highest quality impressions gives advertisers both control and flexibility in delivering their ads within a specific demographic profile.â€
The company’s platform offers standard demographic targeting and in-depth ad and application “tagging†for advertisers and publishers. This ensures the delivery of high quality advertising with click-through rates that are double the industry standard of 0.04 percent.
Originally posted on August 16, 2008 @ 6:28 am