Adobe Systems Incorporated, Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc. forged a strategic alliance to foster collaboration on the development of next generation video and rich media experiences. As part of the alliance, these companies will also collaborate to accelerate the development of digital rights management for the web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content. The companies intend to utilize Adobe Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.
Adobe offers a comprehensive workflow for video, including Adobe Creative Suite Production Premium software, which includes Adobe Flash Professional, for crafting world-class video, audio, and interactive media. For distribution, Adobe provides the Adobe Flash Platform, which is the de facto standard for delivering breakthrough applications, content, and video on the web. Adobe Flash Player is on over 98 percent of connected computers and delivers more than 80 percent of web video worldwide. Finally, Adobe Flash Media Rights Management Server software helps content providers protect and control media content, regardless of whether it is delivered over the web using Adobe Flash Player or played on local desktops using Adobe Media Player or Adobe AIR software.
Originally posted on March 4, 2009 @ 7:51 am