AdMob, the mobile advertising marketplace, announced today that it has served more than five billion targeted ads since its launch in December 2006. Â The AdMob Marketplace has grown with the addition of new mobile web sites and new advertisers and the organic growth in usage of the mobile internet. This was demonstrated as AdMob served over one billion ads in July alone. Â Â
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AdMob serves targeted banners and text advertisements for mobile web sites using mobile specific parameters, as well as contextual and demographic information. The AdMob Marketplace features more than 2,000 mobile web sites and hundreds of brand and direct response advertisers. Its advertisements are viewed by users in over 160 countries every day.
The top markets by ads served are the United States (45% of all impressions), South Africa, United Kingdom, India, Germany, Australia, and Israel.
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“AdMob’s growth is a testament to the growth of the mobile internet and proof that advertising business models are viable in mobile.,†said CEO Omar Hamoui. “Mobile is a unique environment with new challenges and we are proud to work with our publishers and advertisers to unlock the enormous opportunity in mobile marketing.â€
Originally posted on August 8, 2007 @ 10:40 am