The mobile web is taking the next step in maturity as AdMob announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.
AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.
Originally posted on April 30, 2008 @ 11:28 am
Ahhh it’s nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.
Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.
They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics if you want a list of vendors).
It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.
It’s great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with them. You are tied to relying on their platform to tell you how much money you spent with them, and you are also not able to track alternative competing ad network providers.
It’s a great solution when it’s free but free always has strings in one form or another.
If you want a truly independent view on what’s happening with your mobile content come over and check out http://www.Amethon.com
Regards,
Dean Collins
http://www.Amethon.com
[email protected]
Phone: +1 646-240-4043
Admob’s demo looks great. Looking forward to joining the beta trial as both a partner of Admob and as a competitor in providing mobile analytics to probably more websites than anybody else.
I suggest that anybody looking for Mobile Analytics goes along to http://www.bango.com/analytics and signs up for the free service from Bango
and compares the results with the Admob service (when it launches).
The nice thing about Admob and Bango is that both work in a standard internet way, so they don’t need wireline taps etc. (see above)
The demo looks really good – v. impressed with admob as a company – they keep innovating and developing their platforms and really seem to look after smaller developers and site owners.