Adify Corporation, provider of technology and services that power online vertical advertising networks, announced that it has secured $19 million in Series B financing led by US Venture Partners (USVP). The round includes previous investor Venrock Associates, and strategic financing from GE Media, Communications and Entertainment (a unit of GE Commercial Finance), NBC Universal, Inc. and Time Warner Investments. Adify raised an $8.25 million Series A round last year.
Adify is working with Washingtonpost.Newsweek Interactive (WPNI) to power its Sponsored Blogroll program. Combining ad space from washingtonpost.com and high-quality, independent bloggers, Sponsored Blogroll enables marketers to reach a broad audience across the Web in a single buy. Major national advertisers such as Marriott and Lufthansa have signed on as sponsors for the travel blog section of the network.
Adify’s unique Build Your Own Network offering has quickly become a powerful tool for traditional media companies seeking to expand their advertising offerings and to extend their brands in the evolving Web 2.0 publishing environment.
Originally posted on April 18, 2007 @ 10:09 am