Australian advertising buying and selling start-up Ad It Last launched its U.S. operations by establishing its first office in San Francisco and is in talks with investors and major media companies that have inventory to sell.
Tutone said Ad It Last is a marketplace to buy and sell advertising across all mediums.
“We own the patented technology that creates and runs this kind of deadline driven market place for advertising,†she said.
“And we are the only remnant or distressed last minute advertising marketplace that is managed or accessed via an easy online interface.â€
“Just as buyers and sellers use technology to manage stock trades on the New York Stock Exchange for example, Ad it Last is the advertising world’s equivalent, with its powerful technology giving access to remnant advertising in a faster and safer environment – and with cost savings of up to 70%.
“Our customers can include on the buyer side clients large companies, through to SMEs, and on the seller side they can be all media companies like Knight Ridder and News Corporation through to small trade or local news outlets. We already have two of the three of Australia’s largest media companies as a seller clients.
Originally posted on January 31, 2008 @ 6:25 am