Action Engine Corporation announced the launch of Action Engine MediaPro, an integrated multimedia service that gives media companies and wireless operators a user-friendly experience for streaming video and audio content on a wireless device. The new MediaPro service lets customers enhance their on-device portals with rich, on-demand multimedia options that can be advertising enabled.
Key features of the Action Engine MediaPro service include: Encoding technology to convert multimedia into the proper formats for streaming on the wireless device; Optimization techniques that automatically detect and accommodate for network bandwidth and device constraints; Hosted content management services; Video and audio usage tracking and reporting services; Advertising insertion, including pre-roll, mid-roll, and post-roll video commercials, and impression reporting; and Billing integration and support.
Action Engine has launched mobile multimedia services for clients such as MSNBC.com and will announce new Action Engine MediaPro customers later this year.
Originally posted on October 23, 2007 @ 9:53 am